Google trends' is a trend analysis tool from Google, which can help operators analyze the popularity changes of a style or keyword in a few months or even years at a macro level.
This section introduces Google trends, a commonly used tool for Amazon operations, to analyze changes in hot words during Halloween and how to find popular items.
Searching for the keyword “long sleeve dress” in Google Trends, we found that its popularity increased in September, reaching its first small peak in mid-October, and then dropped significantly in early November. The popularity reached its peak, then gradually declined and rebounded slightly between January and February.
Why did the keyword popularity of “longsleeve dress” drop significantly in early November?
Because November 1st is Halloween in the United States, and Americans have always liked to wear clothes at this holiday celebration. Strange costumes, so what do American women like to wear on Halloween?
Go to relevant websites to search for similar questions, and then find relevant articles or answers for reference.
Then find the clue “The Hunger Games”, and you can use this clue to find the specific release information of the movie.
Then let’s take a look at the popularity changes of the heroine “katniss” keyword on Google trends.
We can get several clues from this:
(1) During the Ten Thousand Festival period in early November, the popularity of Katniss, the female character in “Immortal”, increased explosively.
(2) From 2013 to 2015, the overall attention of “Phoenix” showed a trend of first increasing and then decreasing. By 2016, there was almost no attention.
Then search “katniss costume” on Amazon.
The number of user reviews is considerable, and the search page is only 5 pages. There are few competitors, so it can be judged as a blue ocean field. This shows that movie character costumes have great market potential on the Amazon platform. Through the above search information and The analysis can lead to a conclusion: during the Halloween period, cosplay costumes of the protagonists of popular movies of the year will be hot-selling from the end of October to the beginning of November.
So what are the popular movies of the year this year? By looking at this year’s movie schedule and comparing the popularity of the characters on Googletrends, you can try to create a hit!