Users’ positive reviews are very important to store operators. Operators who have just joined the platform must be especially aware of this. Although Amazon does not have strict regulations on the number of user positive reviews, there are still some sellers who are not satisfied with the number of positive reviews in the early stages of their operations. The sales scale does not match, which makes the platform questionable. The number of positive reviews from buyers is sufficient, indicating that the store’s products can indeed meet the needs of consumers and attract more users to visit. Therefore, operators must encourage buyers to give favorable reviews.
?Why are product reviews so important?
Professional statistical results show that nearly 80% of consumers believe that online store reviews have the same value as the opinions of people around them, and more than 80% of users will check the customer reviews received by local businesses operating on online platforms, and more than 70% of users believe that customer reviews can enhance the credibility of the business.
The analysis results prove that among all marketing methods, the biggest driving effect is the reputation of the merchant. Although we live in an information society, many people still seek the opinions of others when making decisions. Herd mentality works for many people. When consumers purchase a product, they will first find out what people who have already purchased the product think of it. If most of the comments think the product is good, then the user will feel that the product can be purchased.
?Why do you need Amazon’s customer product reviews?
On the Amazon platform, product reviews also play a very important role. Positive feedback can eliminate customers’ doubts. If customers need something Product, but faced with multiple choices, the one he is most likely to choose is the one with the most positive reviews. On the Amazon platform, all operators want to occupy the prime seat of the Buy Box, so that they can significantly increase product sales. To this end, operators should improve the price advantage of their products and increase the number of positive reviews for their stores.
In order to get five-point praise from customers, operators need to make various efforts to allow customers to enjoy a satisfactory shopping trip.
? How to get five-star praise from customers?
The most basic thing is that operators must ensure the quality of their own products, and in addition, they must provide thoughtful customer service and ensure smooth logistics. In order to get good reviews from customers, measures that can be taken include the following:
(1) Ensure product quality and enhance customer experience
The reason why many customers give negative reviews is because they Not satisfied with the quality of the product. Therefore, the first thing to do is to ensure the quality of your product. When describing the product, you must be realistic. At the same time, the words must be used accurately and avoid using vague words to prevent buyers from not understanding clearly enough or having too high expectations
(2) Understand user feedback through emails and other methods
< p>After the user consumes, the Amazon platform will automatically send an email to the user, asking the user to evaluate the product. The author believes that compared to automated emails sent by the system, emails sent by operators themselves to users will be more effective. Try to send emails to customers after they receive the product, because customers are more enthusiastic about feedback at this time. You can also use professional software to send emails to customers, which is not only easy to operate, but also saves time.
(3) Encourage customers to give positive feedback in the form of cards
Many consumers will see a small card sent by the seller when receiving the product. Tips Don’t forget to give a good review. Although the card production does not cost much, it is enough to show the seller’s intentions.
(4) Professional reviews guide customers’ consumption behavior and decision-making
The Amazon platform has a professional marketing team, and the platform recognizes that operators invite professional reviewers to market their products way of doing. Most professional commentators have opened blogs on online platforms, and their opinions will be supported by a large number of fans. Therefore, the comments they give can guide fans. Operators can use this method to attract more users to patronize their products and further increase the sales scale of their products.