During the peak sales season, social media traffic is also an important source of traffic. Here we mainly discuss the traffic sources of Facebook and Twitter.
First, let’s talk about Twitter. Twitter is a must-have social tool for everyone abroad, with more than 300 million active users. For Chinese sellers, this must be a treasure that cannot be lost. Therefore, a large number of Chinese sellers are constantly digging and marketing on this platform, constantly advertising, creating content and inviting celebrities on the platform. These methods are all correct, but if you do them from the beginning, you will fundamentally make a mistake, that is, ignore the social attributes of Twitter. This platform is first and foremost a social platform. Therefore, sellers must remember to socialize first and then market.
If you advertise here, there is no point in just throwing money at it. You will not see any effective conversions in a short period of time. Therefore, if you want to do a good job on Twitter, your underlying building (social) must be set up well, otherwise it will inevitably outweigh the gains and losses. You will spend a lot of money but not see any increase in orders, which will eventually form a vicious cycle. So please remember that if you want to do Twitter marketing well, the first step is to do a good job in social networking and set up your account. It must not be a castle in the air. This is a general strategy for Twitter marketing.
So, what is social networking? It sounds simple, but it’s not that simple and a bit complicated to do. Socializing means making friends, and you have to be careful. First, gather your fans with a friend-making mentality, help your fans solve some practical problems, and build your fan loyalty. First, you must understand who your customer groups are, what they need, and what their pain points are. What, what problems can you help them solve, what problems have you solved for them, and how many things have you brought to your users that really help them. Only by figuring out these issues and calming down to do something can you gain the loyalty of your fans.
What we want to do is communication between people, not mandatory advertising. Customers will only pay attention to the people and things they are interested in, and will not pay attention to your inexplicable and irrelevant swipe ads. Now that you understand the general idea of doing Twitter, click here to talk about what you should do to achieve your goals. matter.
1. Continuously publish some heartfelt content
To do fan marketing, this is definitely not something that can be accomplished overnight. Therefore, sellers must continue to publish thoughtful text to help customers solve practical problems, rather than copying unnecessary things to make up for it. The word “continuous” here is also very important. You continue to The customer will remember you when you send a text, and if the text you send is helpful to him, he will naturally think of you whenever he has a problem. If you spend three days fishing and two days surfing the Internet, the customer will not remember you at all, and your words will be of no use even if they are helpful to him. However, we must also pay attention to the content when posting text. Even if the text you post is useful to customers, you must not swipe the screen. Otherwise, wouldn’t it be worth the loss to be directly blocked? Therefore, there must be a balance between diligence and swiping the screen.
2. You must have no missing information
Since you are maintaining this account as a seller, after the customer comes to your page, you must let you Customers understand who you are, and your professionalism is reflected here. Since you appear as a public image, your information must not be blank, otherwise customers will not have the slightest sense of trust in you. At the same time, your personal information is also an important factor for your customers to learn more about you and even decide whether to place an order from you. Shouldn’t you improve it?
3. Your activity is also the standard by which customers judge you
On Twitter, you must constantly participate in various activities. You must pay attention to some potential users and constantly follow them. Be active there, like, and even retweet @ them to get their attention. If they have any updates, you should actively respond with sincere responses. Don’t just write words like nice and good, otherwise the customer’s impression of you will not be particularly good.
4. Attract others’ attention
When we Tweet, most people are likely to miss our message. Therefore, we need to use the @ function more to attract the attention of others. Especially when we find that customers have positive comments about our products, repost them and @ people including the original author. This will have a better effect than posting in obscurity. Some text is much better.
5. Use the topic function more
On Twitter, topics are a very popular function that can gather people, and most of the people who gather together are people with common interests. Therefore, we must actively participate in other people’s topics and actively create our own topics. A topic can bring together people who usually don’t know each other to discuss issues. For us sellers, this large number of people gathered together are interested in the same things. We can participate in it, which means that our products must be related to each other. Related, then with such a large number of users related to our products gathered together, what could be more accurate than this kind of traffic? Therefore, we must actively publish comments in hashtags. If we can guide customers’ thinking, we will not be far from success.
6. Text and pictures
You can include pictures or videos when posting text on Twitter. If your Tweets are all text by Qian Baba, the audience will find it boring. Therefore, when we publish articles, we try to use as many pictures, text, and videos as possible to enrich our presentation, so that customers will find it interesting and pay close attention to us.
7. Actively pay attention to new developments
On this earth, new explosive news happens every day. Sellers must keep an eye on these news, actively pay attention to this information, and then publish content and @your users, or even create related topics to gather some users.
So, if you want to do Twitter marketing well, the above 7 steps will be your basic building. After completing these basic contents, you can use this platform to start your marketing. Otherwise, no matter how much marketing you do and how much capital you invest, without fans, content, or interaction, all your financial and material resources will be in vain.
As our source of traffic, Twitter has many marketing methods, and there are even professional books on Twitter marketing alone. The purpose of this book is just to provide you with a different way of thinking and tell you how to start on this path. Specific Twitter marketing methods are not within the scope of this book. I hope you can pay more attention to other books as this book. of supplement.
Next, let’s talk about Facebook. The Facebook platform basically has one account in foreign countries, and it is very active, so it is also a large-traffic platform that we should actively pay attention to.
Facebook’s registration is different from Twitter’s. It has very strict user identity verification and often closes accounts due to doubts about users. Therefore, we need to continue to cooperate with Facebook’s investigation and submit photos, information, etc. When encountering such a situation, it is often troublesome. So, what can we do to try to avoid it?
First of all, never add a large number of people as soon as you register an account. It is true that after signing up for Facebook, many users will be recommended to us for us to add as friends. But if we really add a large number of friends, our account will be blocked soon. So, don’t do this, and add friends slowly, don’t rush it.
Secondly, adding some people you know as friends, or using your mobile phone number to register can reduce the chance of your account being blocked. Probability.
So, if you need to promote on Facebook, what basic settings are needed?
First, set up your own homepage. Create our page at the Create Page button, select the category, fill in the name, and display your company’s culture through this homepage. You can let customers share your product information or activities through activities, and convey your business philosophy to customers. Establish connections with customers through effective communication with customers.
Second, in order to position your customers more accurately, you must be careful when choosing the type of homepage. Facebook can meet customer needs through the setting of name attributes, such as region, age, interests, hobbies, gender, etc. By positioning these well, you can find your potential customers more accurately.
Third, providing rich content is very important. If your page does not have rich content, then customers will not be able to do much when they come to your page, let alone interact with you.
Fourth, share valuable content. The word “valuable” here does not mean that the content you share must be your own original content, but that the things you analyze must be valuable to your audience. We have said before that you can accurately locate your customers, so after you accurately locate your customers, you will definitely know what your customers want. So, give your user base the content they need, this is what you should do.
Fifth, join other organizations. On Facebook, there are many groups of people who may have similar hobbies or related hobbies to you. Join these groups, follow the content they care about, build friendships, and let your customers trust you through your professionalism.
Sixth, be active enough to participate in other people’s topics, comment more, and speak more. If you can become the leader of a topic, or you can lead other people’s topic discussions, others will have great trust in you, so you can attract fans, and the conversion of fans is the easiest.
Seventh, focus. When doing fan marketing, don’t be unfocused. Update a lot of content today and not update it tomorrow or the day after tomorrow. Doing so will make your fans lose interest in you. Therefore, you must be focused and continuous updates are necessary.