Population, consumption level, and logistics economic distribution scope are several basic factors that determine the e-commerce market. The Internet has no boundaries. In theory, good things can be sold globally. However, there are more than 200 countries and regions in the world, and there are many restrictions on logistics, payment, customs clearance, laws and other factors, so the target market is still limited.
Trade is difficult because cross-border interpersonal differences are large. National characteristics, national culture, economic conditions, consumption habits, policies and regulations, etc. all require in-depth study and judgment. Once the business touches end consumers, offline delivery capabilities must be carefully considered. In 2015, my country’s largest cross-border e-commerce destination countries were: the United States 16.5%, the European Union 15.8%, ASEAN 11.4%, Japan 6.6%, Russia 4.2%, South Korea 3.5%, Brazil 2.2%, India 1.4%, and others 38.4% %, more than 70% of parcels flow to Europe and the United States.
The overview of each mainstream cross-border market area is: North America and Europe are still strong, Southeast Asia, Eastern Europe, and the Middle East are developing rapidly, Brazil and Russia are sure to compete, and Africa and India are worth looking forward to.
One-third of the world’s cross-border online buyers are concentrated in North America, which has many Internet users and can consume. The United States is indeed the “boss” in this regard. The European market is mature and economically developed, with as many as 300 million online shopping users. E-commerce contributes approximately 5% of Europe’s GDP. In relatively developed areas of Europe, labor costs in offline commerce and service industries are relatively high, which provides a very good price advantage for cross-border e-commerce. For example, the e-commerce market size in France reached 57.5 billion euros in 2014, a year-on-year increase of 19%. , accounting for 18% of France’s GNP.
By the end of 2015, the number of B2C websites in Europe had increased to about 750,000, growing at an annual rate of 15%. Due to the different resource endowments of each country, there will be complementarity between the supply and demand of consumer goods in different countries, so through cross-border e-commerce platforms. Resources can be allocated efficiently. The target market for export cross-border e-commerce is shifting to small language and developing countries, and it has certain technical advantages in these markets.
Emerging markets have huge opportunities, and emerging countries can be said to be the new blue ocean for Chinese cross-border e-commerce sellers. Latin America is another emerging market after Southeast Asia. With an average annual growth rate of more than 40%, it has become the fastest growing region for cross-border B2C e-commerce in the world. ASEAN, Brazil, and Russia have all been popular in the past two years.