Cross-border e-commerce has promoted the reorganization of global value creation factors and helped traditional foreign trade companies achieve transformation and upgrading. On the one hand, shorten the intermediate supply chain and use the saved costs to increase the company’s R&D investment, create brands, improve quality, improve marketing and after-sales; on the other hand, in the current global trade of “small batch, high frequency, fragmentation” “In the context of “Production-Sales-Consumption” (production-sales-consumption) docking, use C2B customized models and Establish a flexible production supply chain, realize intelligent production and industrial transformation and upgrading, optimize the supply chain, eliminate middlemen, and reduce costs.
Of course, transformation does not mean that all factories directly transform into e-commerce. This is not suitable for all companies. There is not much difference between handing over products to e-commerce and traditional distribution. The transformation of traditional production is more about equipment upgrading and product design evolution, and more cooperation between factories and cross-border e-commerce can be adopted. After all, cross-border companies have more experience and resources, which can help factories to process products more quickly. When products are marketed, cross-border e-commerce is also a form of online trade distribution.
In traditional international trade, small, medium and micro enterprises have poor ability to resist international market risks. They find it difficult to compete with large enterprises in the scope of supplier selection, trade channels and trade negotiations. They often suffer in the competition. In bad situation. The emergence of the Internet and the innovation of business models it brings, such as the emergence of platforms and the establishment of platform credit systems, enable small and medium-sized enterprises to connect with global traders through the Internet, compete with large enterprises on the same platform, and even Individual merchants can also participate in international trade. People can purchase the foreign products they need directly through the Internet. The coverage of international trade is wider and the trade order is fairer.
Under traditional foreign trade conditions, export goods need to go through layers of supply chains to reach consumers, and manufacturers’ profits are diluted by multiple links; under the cross-border e-commerce model, the international trade supply chain It is flatter, some intermediate links are weakened or even replaced, and the transferred costs become operations, platform fees and consumer discounts. Especially small, medium and micro enterprises, they use cross-border e-commerce platforms to participate in global trade, directly face customers, and build their own trade networks.
But objectively speaking, when all middlemen give way to information service providers, transaction costs rise, and monopoly based on information resources cannot be ignored. The cost of information is no lower than the cost of traditional production factors. Many cross-border sellers are not middlemen.
Currently, cross-border e-commerce is triggering a huge change in global economic and trade, significantly reducing and eliminating trade costs and obstacles between countries, making international trade gradually move towards borderless trade, and at the same time giving birth to new products that are in line with the future. New international economic and trade rules required by the development of the Internet era. Some major countries even intend to influence and dominate the formulation and development of international e-commerce rules in the negotiations on mechanisms such as the World Trade Organization, regional economic and trade cooperation, and free trade zones.
For example, the European Union has proposed to implement a “Single Digital Market Strategy”, and the TPP has set up a separate and detailed “E-Commerce” chapter. While consolidating the status of “Made in China”, we will improve the design, R&D, marketing and other capabilities at both ends of the “smile curve” and accelerate the transformation and upgrading of technology brand service exports to “Created in China”.