In recent years, many foreign emerging platforms have come to China to attract investment. Some are considered emerging, while others are just not familiar to the majority of sellers. There are many rookies who have learned from the same school. The “king of copycats” on the Internet, the German company Rocket Internet, is one of the most successful start-up incubators in the world.
Lazada and Zalora in Southeast Asia, Jabong in India, Linio and Dafiti in Latin America, Namshi in the Middle East, Jumia and Kaymu in Africa, Lamoda in Russia, Daraz in Pakistan, etc. are all counterfeit products. It is recommended not to bet too much on those niche platforms. You can look at Alexa or Google website traffic rankings. Many are still in the momentum building stage and not many can be converted into orders. You should mainly refer to traffic trends.
There are some professional vertical distribution platforms that you can consider for electronics, household and pet supplies, such as Newegg Etsy, Overstock, PetWholesaler, etc.
A few typical companies are selected below for a brief introduction. Lazada was founded in 2012 and is headquartered in Singapore. It currently has 6 sites in Indonesia, Malaysia, Vietnam, Philippines, Thailand and Singapore. Its annual revenue has reached US$1 billion, with an average of 4 million daily visits and more than 2 merchants. million, becoming the largest e-commerce platform in the region in just three years. In 2015, Lazada began to attract investment in mainland China, and was later acquired by Alibaba Group.
Lazada started with a self-operated model and selling 3C products, and gradually expanded its categories, got involved in third-party open platform business, and built its own logistics and payment system. It seems to have done everything that the forerunners have done. . Self-operated retail accounts for only 30%, and the third-party market accounts for 70% and continues to increase. Brands such as Xiaomi and Lenovo have successively established distribution cooperation with them.
In addition, there is also the mobile e-commerce platform Shopee, which was only established in 2015. It has grown strongly in Southeast Asia and Taiwan, China. It is similar to the local complex of Taobao and Wish, focusing on mobile shopping and social interaction. It has now become The number one mobile shopping platform in Taiwan has already caught up with Lazada.
Qoo10 is a comprehensive B2C platform, which can be described as the Singapore version of Taobao. It originated in South Korea and is famous for its cheap goods. It has a total of 7 shopping sites in 6 countries and regions in Asia, trying to become a global An e-commerce platform; Zalora is also a distinctive fashion platform, mainly engaged in fashion, shoes, accessories, etc., focusing on the markets of Southeast Asia, Hong Kong, China, and Taiwan, China. It has its own brands and international brands, and allows third-party merchants and fashion designs. The division is settled in sales.
Japan’s Rakuten (Rakuten Co., Ltd.) is a global e-commerce group. Priceminister, headquartered in France, has been deeply involved in the French market for 15 years and developed cross-border e-commerce businesses in the United Kingdom and Spain. In 2010, it was acquired by Rakuten for 200 million euros. It has also come to China to openly solicit investment, becoming the largest e-commerce platform under Rakuten Europe. , has more than 22 million members and 9 million unique visitors every month. In addition, BuycomPlaycom and others are all subsidiaries of Rakuten.
Rakuten’s operating model in Southeast Asia combines B2B and B2C. The model is overweight and poorly managed. In early 2016, it closed its sites in Malaysia, Singapore and Indonesia. Rakuten’s follow-up strategy focuses on launching C2C mobile e-commerce services globally, which is also a third-party trading platform.
Cdiscount is the second largest e-commerce website in France. It mainly focuses on low-price wholesale, second only to Amazonfr and FNAC, and has strong growth momentum. It relies on its wide range of products, low prices and good customer service to win over French consumers. The platform requires sellers to have French customer service and provide logistics services similar to FBA. Buyers can join as a member and receive free shipping for only 19.99 euros a year. It has entered French-speaking countries in Africa and promoted internationalization. In addition, Poland’s Allegro is also a leading platform in Eastern Europe, and BOL is a leading platform in the Netherlands, Belgium and Luxembourg.
American Newegg was founded in 2001 by Chinese entrepreneur Fred Chang. It is headquartered in Los Angeles and is mainly engaged in the online sales of 3C products such as computers, consumer electronics, communications, etc., with up to 60,000 product types, making it the largest in the United States. One of the IT digital online retailers. Nowadays, the categories have expanded to auto parts, home appliances, sports, etc., and it has been repositioned as an online shopping platform for technology products.
There are no listing fees or monthly rents on the platform. Commissions need to be paid only after the goods are sold (CPO transaction model), which is 12% for all categories. Walmart has allowed third-party sellers to sell their own products on Walmart.com since 2009, but the investment threshold is relatively high, including American companies, local shipments (overseas warehouses), annual sales of more than 1 million US dollars, and acquired Jet. com third-party comprehensive e-commerce platform can be tried.
JD.com has been coveting cross-border e-commerce for a long time, and finally officially launched its overseas sales platform (joybuy.com) on June 18, 2015, opening two overseas sites in Russian and English, focusing on electronic 3C products. , currently focusing on the Russian market, will compete with AliExpress’s “main position”. Logistics in Russia is not smooth. Whether it can continue its efficient logistics and rapid response in China remains to be seen.
Mercado Livre is the largest e-commerce platform in Latin America. It was listed on Nasdaq in 2007 and covers 13 Latin American countries. The development of Souq.com in the Middle East is worth looking forward to. It is currently in a stage where there is traffic but no products. There are few sellers and the platform control is relatively loose. As the largest online retailer in Germany and even Europe, Zalando specializes in everything related to fashion and clothing.
Jumia was founded in 2012 and is the largest e-commerce retail company in Nigeria. The goal is to build a local “Amazon”. It currently has local warehouses and provides up to 100,000 different products. The number of users It has exceeded 500,000, covering 12 surrounding countries.
TradeMe is New Zealand’s largest e-commerce platform. It was founded in 1999 and has 4.5 million users. Most New Zealanders shop online through Trade Me, accounting for nearly 50%, while Amazon accounts for 7%; 1/3 Transactions originate from the Auckland area; application is simple and no local company or bank account is required.