Social relationship SNS marketing realizes precision, personalization and scenario-based marketing. Nowadays, everyone is well aware of the influence of social media. Even the U.S. presidential election benefits from social networks. Foreign social networking sites have very active users, and people use social platforms to share their product collections or shopping records.
Businesses will use the sharing and interactive features of social networking sites to promote their brands, thereby forming good word-of-mouth communication. Social media optimization SMO, Weibo, video, Q&A community, pictures, street photography, interest discussion groups, professional groups, etc., creative and instant interaction. For social interaction, preferential shopping guide websites and off-site promotions, catching KOL (Key Opinion Leader) is an indispensable element.
In addition to simply attracting user clicks, social media marketing can push target products based on the user’s gender, identity, education, consumption habits, hobbies and other information. Why does the content displayed when a user opens the Wish client vary from person to person? Because this information will be associated through Facebook when the user registers. Wish will capture valuable data for these users and record them, and then provide them to potential users. of consumers “label” it.
When a user logs in to Wish, the products that the user may purchase are displayed in front of him. Facebook launched Marketplace on its App in October 2016, but it is limited to a few countries such as the United Kingdom and the United States. The model is similar to eBay. You can search for goods by category, and you can also take photos, upload, and send second-hand items you want to sell. You can privately message the seller to negotiate the price, and you can also see the seller’s information to evaluate the credibility.
Pinterest has surpassed Facebook to become the number one source of social traffic for e-commerce websites. The picture social platform displays picture content in the form of waterfall flow, gaining extremely high attention. Instagram, another social giant that mainly focuses on picture sharing, is more interactive. Many Fortune 500 companies also use it to post photos and videos for promotion.
As the world’s largest professional social networking site, LinkedIn is mainly composed of company-to-company users. It is committed to providing a communication platform for professionals around the world. It is more professional and can enhance corporate visibility and brand awareness. . Russian VK and campus Odnoklassniki social networking sites dominate the local scene. Tumblr, a light blog, can present richer and more diverse content than Twitter. It can establish a marketing blog or the company’s own official blog.
Social media platforms have certain similarities, but Facebook and Twitter, Pinterest and Instagram are also different. The difference lies in the different target audiences. For example, Pinterest has 100 million daily active users, 80% of whom are women. The volume of pictures has reached 500 billion, and 90% of the pictures are created or shared by women. Video marketing is suitable for medium-sized and above enterprises. Once the advertisement of a well-known product is successful, the influence of word-of-mouth will be immeasurable.
Video ads must be creative so that they can spread virally and attract attention. Q&A on Quora comes in various forms, including text, pictures and videos. As for soft article marketing, many merchants will randomly advertise soft articles when using industry communities to promote products. In fact, the quality of soft articles is not the quantity. This kind of zero-cost, long-term profit soft article marketing is very suitable for small and medium-sized e-commerce companies.