Usually, paid advertisements that attract traffic on the site bring in large amounts of traffic and are accurate, with low click costs and relatively high conversion rates. For example, when many Americans shop online, they will go directly to Amazon to search instead of using Google. The overwhelming difference is that 78% of million-level sellers use it. The second and third places are: Google Adwords search advertising at 37%, Google Shopping is 31%.
Relying on data and technology, Amazon has become a veritable Internet advertising empire. Amazon’s on-site advertising system provides keyword bidding and brand awareness promotion. With years of accumulated consumer shopping behavior data, sellers rely on such business rules to gain attention and transactions, and big brands gain influence and spread. AliExpress and eBay also provide paid advertisements such as marketing alliances, store homepages, windows, and through trains.
As for the on-site search ranking, we are back to the old topic, title optimization, store decoration, visual art, copywriting design, etc. Each platform has its own unique algorithm, but it is nothing more than a number of weighted factors. In combined calculations, indicators such as violation rate, effective tracking rate, acceptance rate, order defect rate, refund rate (rejection rate), and timely feedback rate are more critical.
Take the purchase-sales spread profit model as an example: operating profit = (selling price – cost) x quantity – traffic drainage cost – management fee. The cost of attracting traffic is now very high. The stronger the seller’s ability to attract traffic, the larger the customer base, the stronger the ability of precise marketing, the higher the efficiency of traffic drainage and the lower the cost.