With the rapid growth of Wish, it has attracted more and more attention. Many sellers on Amazon, AliExpress, and eBay have begun to make Wish; Sellers who thrived on the Wish platform encountered waterloo on the Wish platform.
Many sellers still follow the past operating methods on the Wish platform, but it does not work on the Wish platform, especially in terms of traffic. There is no through-train on the Wish platform, and SEO cannot be effective, which leaves many sellers helpless with traffic problems. So, what should you do to increase traffic on Wish?
To attract more traffic to your store, sellers should first have a comprehensive understanding of this platform. As we all know, Wish is a mobile platform and its operating model is different from platforms such as Amazon and AliExpress. The Wish platform pushes product information to users based on their preferences. Therefore, sellers cannot increase product search weight on the Wish platform. To increase product traffic and exposure. The only way to increase traffic on the Wish platform is to describe your products well and upload new products continuously.
Product description mainly includes describing the title, pictures, tags, product introduction, etc. of the product, as follows.
(1) Title: The description of the product title should be as concise and clear as possible, so that consumers can have a general understanding of the product at first sight. The search weight of the title on the Wish platform is relatively low, so sellers do not need to focus too much on the title, as long as it is simple and clear.
(1) Pictures: The quality of the pictures uploaded by the seller should be above 600 x 600 pixels and the size should be moderate. Because Wish is a mobile terminal, if the picture is too large, the loading time of the picture will be longer. You can put more pictures to show the product more comprehensively.
(2)Tags: The search weight of Tags is relatively high, so sellers should pay attention to it. There are 10 Tags, all of which need to be filled in. Inexperienced sellers can learn more from other merchants who are doing better. In addition, they can also refer to the suggestions on the mobile phone or the widely used Tags. For example, taking a skirt as an example, its Tags naming method is: first-level classification, second-level classification, product, feature, style, color, etc.
(3) Product introduction: Sellers should pay attention to starting from the buyer’s perspective when describing the product. Assuming that you are a buyer, you will want to know what aspects of this product, and then focus on this aspect. describe. The color, size and size of the product must be described in detail. Otherwise, if the seller finds that the product is not consistent with the description after receiving the product, it will easily cause disputes, such as negative reviews, returns, etc. Therefore, in order to avoid these situations, sellers should refer to the actual product when describing the product.
After creating product descriptions, sellers need to continue uploading new products to ensure store traffic.
In addition, the length of time the seller takes to deliver the order after receiving the order is also an important factor affecting store traffic. Therefore, the seller should ship the goods as early as possible and track the logistics at any time to ensure that the goods are delivered as quickly as possible. . If a seller’s order is canceled by the system or a consumer, store traffic will also be affected, so sellers must also pay attention and handle it in a timely manner.