What rules should sellers follow when operating a store on the Wish platform?
? Wish Must Know Seller Rules
(1) Merchant Qualification Requirements
Merchants on the Wish platform can be producers, retailers, brand owners, Craftsmen, artists, etc., as long as they can produce, manufacture or have wholesale and retail rights, they are eligible to sell goods on Wish.
(2) Prohibited Goods
Generally, the sale of service goods is not allowed on the Wish platform, except for customized physical products, such as a customized dress or a paintings etc. The sale of intangible goods or goods that need to be sent electronically, physical or electronic shopping cards, unauthorized goods, alcohol, tobacco goods or other similar goods, drugs, drug paraphernalia, live animals and illegal animal products, human remains and Body parts (except hair and teeth), pornography, obscene materials, firearms, weapons, products and related content intended to hate or demean race, ethnicity, religion, gender, sexual orientation.
(3) Customer Service
When a user inquires about the order or changes the delivery address, returns or exchanges after placing the order, the seller should give a timely reply to help the user solve the problem as soon as possible. If If the merchant’s ability alone cannot solve the problem, you can seek assistance from the platform.
? Necessary for sellers to register on Wish
(1) Sellers need to prepare relevant corporate certification materials when registering on the Wish platform, such as legal business licenses, legal person ID cards, brand authorization letters, etc. .
(2) Find suitable sources of goods and logistics channels, and form an efficient team to ensure the smooth progress of platform transactions.
(3) Fully prepare product information that can meet the needs of the Wish platform, such as product pictures, copywriting, or prices.
? What you need to know about Wish product selection
The Wish platform is mainly for mobile customers, most of the sellers are on the mobile terminal, and most users also use their fragmented time (such as While waiting for the bus, afternoon tea time, etc.) go to the shopping platform to browse products. Therefore, when selecting products, it is best for sellers to choose products that consumers can make a decision to buy without requiring more data to be consulted, such as clothing, accessories, beauty products, maternal and infant products, 3C accessories, etc. The price of the product should be no more than $3.
In addition, sellers need to follow the seller rules of the Wish platform when selecting products, and must resolutely exclude products that are prohibited for sale.
? What you need to know about uploading products to Wish
Wish is a mobile APP shopping platform, so sellers cannot follow the previous practices on other shopping platforms when uploading products. Moreover, the product display method adopted on the Wish platform is also different from the traditional product display form. It “labels” users based on their basic information and browsing history, and continuously collects user information to correct the original Information, create multi-dimensional interest tags for users, and on this basis, combine certain algorithms to make accurate product recommendations for users, improving the success rate of product transactions.
Therefore, sellers must pay attention to the product’s title, attributes, price, Tags and other issues when uploading products, so as to increase the exposure of the product.
(1) On the Wish platform, the search weight of titles is small. The past method of obtaining search traffic through keyword stacking on platforms such as AliExpress is no longer applicable. Titles on Wish should be concise and clear. , and must have a certain relevance to the product.
(2) Since Wish is a mobile-based shopping platform, the number of pictures should not be too many, with 4 to 8 being the best. The image should be of high quality, above 400 x 400 pixels, and square in shape.
(3) The price of the product cannot be too high, otherwise it will affect the conversion rate.
(4) Tags tag search weight is important, sellers should pay enough attention to it, there are 10 Tags, and the higher the position, the greater the weight, so sellers should write important product information at the front . Since Tags can affect the conversion rate after product information is pushed, Tags need to accurately describe the product and use some popular words as much as possible to increase the weight of the push.
(5) Sellers should try to update every day, because if they do not update for a week, the account on the Wish platform may be temporarily closed. Product updates can be done in batches.