In the past, there were very few cross-border e-commerce companies, and the entire market atmosphere was not created. In the past two years, both large-scale cross-border platforms and independent online shopping malls have reached a certain scale, creating a competitive atmosphere and model breakthroughs. There is no clear dimension for the classification of cross-border import models in the market. Combining e-commerce operation models with logistics, customs clearance and marketing models can lead to numerous operational changes and models.
If we only look at cross-border e-commerce transactions, they include overseas purchasing C2C, overseas shopping B2C, overseas self-purchased and self-operated B2C, third-party platform C2C/B2C, self-operated + third-party Hybrid and other models. From the perspective of supply chain, order fulfillment and cross-border logistics operations, there are platform direct shipping/direct mail, direct purchase and transshipment, overseas warehouse stocking and direct mailing, bonded area stocking, etc., as well as other shopping guides/rebates, special sales and social networking, and overseas products. Flash sales and other related operating models.
Among them, the B2C self-purchase model is a popular option for early cross-border e-commerce import entrepreneurship. It is also suitable for enterprises in traditional industries to transform into cross-border e-commerce. It has procurement advantages, but the subsequent development model is too heavy and encounters funding problems. Due to chain pressure, many companies have switched from full stocking to “mixed production”. Taking Amazon’s overseas Prime direct mail free shipping as a symbol, it is foreseeable that more and more overseas brand stores or e-commerce platforms will open direct mail channels.
From a technical perspective, there are various overseas shopping applications that are based on users’ cross-border shopping, covering multiple links such as shopping guides, e-commerce, payment, transshipment and logistics. After the evolution of market operations, they are derived Various subdivisions have gradually grown into important channels and platforms for users’ cross-border shopping. For example, maternal and infant applications with high coverage are mainly community and e-commerce categories.