Facebook originally launched the WhatsApp API to help medium and large sellers who want to use WhatsApp to communicate with multiple buyers on a large scale. The WhatsApp Business API enables sellers to automate responses, WhatsApp chatbots and interactive messages to automate communication.
In short, the WhatsApp Business API helps sellers create a personalized communication process that best suits buyers. Let’s take a look at the composition of WhatsApp Business API.
WhatsApp Business API has two main components:
1. WhatsApp Business Profile
WhatsApp Business Profile provides buyers with more information about sellers’ businesses. Sellers can optimize their business information by updating their cover photo, description, address, email, and website.
2. Phone number
The phone number should be associated with the seller’s WhatsApp Business API account. The phone number bound to the WhatsApp Business API needs to be able to receive calls or text messages because it needs to SMS OTP verification.
If you are a cross-border e-commerce seller with an expanding business and want to use WhatsApp as a channel to acquire new buyers, improve buyer support, or provide a personalized purchasing experience, you can choose to use the WhatsApp Business API to help the seller Carry out a series of marketing activities to improve team efficiency. By connecting to the WhatsApp API, there is no need to apply for an official application or wait for a long time for review. You can have a WhatsApp business account with simple operations and immediately start the journey of automated team management such as intelligent customer service and batch messaging.