With the continuous development of the cross-border e-commerce industry, many sellers choose to enter the cross-border e-commerce platform to open stores. Due to the convenient geographical location of the Southeast Asian market, as the cross-border e-commerce industry continues to develop, many sellers choose to enter the Shopee cross-border e-commerce platform. Open a store on an overseas e-commerce platform. Let’s share with sellers how to plan a Shopee store?
(1) Platform incubation period
The first three months after Shopee sellers settle in and put products on the shelves belong to the platform incubation period, that is, the seller’s novice period. During this time, it is difficult to make a profit. It belongs to the stage of establishing trust between the store and the platform, and between the store and the customer. At this stage, the products on the store shelves need to be drained at low prices and promoted to increase the weight of the store. In addition to this, sellers should also pay attention to store scores, customer response rates, and delivery rates. Sellers should actively participate in platform activities and strive to increase exposure during the novice stage.
(2) Store growth period
In the first three months, make full use of the first 1,000 orders of the store, do a good job of diversion and weighting, and then start to subdivide the diversion money and profit money. Establish a popular fund matrix for the store; expand as many websites, multiple categories, and related categories as possible. Actively observe and analyze the flow trend of stores in each small stage, grasp the rules of the flow cycle, so that promotions can grasp the rising period of store flow as much as possible and avoid the trough period of flow.
(3) Store maturity stage
After entering the store maturity stage, it is necessary to improve the quality of supply, delete low-profit product categories, and centralize and refine operations. Actively maintain fans, plan fan interaction activities, and shape brand image. Find a promotion location for the store with the best traffic and conversion rate and moderate investment cost, and gradually stabilize the store’s traffic and conversion rate. In the process of continuous trying and learning, gradually master the rhythm of store operations.
The above are the three contents of store planning for Shopee sellers to share with sellers. I hope it will be helpful for sellers to open a store. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.