One task that cannot be ignored in foreign trade website optimization is setting the website title. If the website title is not set or is set incorrectly, it will affect the overall optimization effect. The following will introduce in detail how to make a website title.
1. Avoid using obscure words
When browsing information, users tend to scan and stay on each piece of information for a short time. Users won’t click through if they don’t quickly understand what the website title means.
Therefore, when formulating titles, sellers should be careful not to choose words that are difficult to understand. In addition, these words will affect the user’s reading speed, such as “it” or “, because” or “be”, etc. These words have no clear meaning and will also take up space. Sellers should pay attention when drafting titles.
2. Avoid using some special symbols
Do not use special characters when setting the title, because users rarely search for these special characters, sometimes causing code confusion and affecting the user experience. If there are multiple keywords in the title that need to be separated, you can use the separator | or the hyphen -. Note that the punctuation marks in the title should be in English.
3. The title should not be too long
Many sellers want to display too much content when setting the title, resulting in the title being too long. However, the length of the website title displayed on the Google search page is limited. If the title is too long, it will prevent subsequent information from being displayed, and will also affect the user’s reading and browsing, so it is recommended that the characters be within 69 characters. Titles that are too long will also disperse the weight and affect keyword rankings.
4. Do not modify the title frequently
Sellers must think carefully when writing web page titles, and do not set and modify them frequently. This will cause search engines to re-understand the website, and then lead to website rankings. Fluctuations, if modified frequently, will cause search engines to think that the website is unstable, which will lead to a decline in website rankings.
5. The title of each page should not be repeated
When sellers optimize foreign trade websites, each page needs to set a title so that search engines can understand the theme of the page. The title of each page needs to be based on Different page content cannot be repeated to avoid search engine confusion. Different title settings can also get more keyword rankings and website exposure opportunities for sellers.
The above is the content related to the title settings of foreign trade websites shared with sellers. I hope it will be helpful to sellers. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.