There are many newbies in cross-border e-commerce who don’t know much about Serbia. Therefore, this article will introduce the new e-commerce law implemented by Serbian e-commerce companies.
According to Serbian National Radio and Television, electronic stores are now recognized by Serbian law. The new e-commerce law will take effect on July 30, 2019, providing full legal protection for consumers shopping online. . The newly passed series of trade laws also make Serbia and the EU more consistent with their digital requirements.
Last year, 1.8 million citizens in Serbia purchased goods online, a 50% increase from 2015. Clothing and sporting goods are the largest purchases, while the most popular purchases in the global market are books, movies and video games. The new high-standard personal data protection law will also be implemented on August 21, which will attract great attention from merchants.
The new bill requires registered e-commerce merchants to be legal persons or entrepreneurs. It is mandatory for electronic merchants to register their email addresses, phone numbers, PIBs, registration numbers and other information. Merchants who fail to register the above information are deemed not to comply with legal regulations. The new law allows e-shops operated from abroad to express the prices of goods in foreign currencies, but is also obliged to display them in dinars.
If shopping from an unregistered merchant, consumers may face potential risks and will not be able to enjoy all consumer rights, such as the right to return goods. When shopping at regular registered e-commerce merchants, consumers can return the goods without any reason and obtain a refund within 14 days from the date of receipt. Some electronic stores that have passed the compliance test will have a reputation mark, and consumers will feel safer shopping at such merchants.
In order to ensure the supervision of the electronic market, the e-commerce law gives inspectors new rights. Inspectors can act as detectives, pretending to be users, go shopping online at unregistered merchants, and collect evidence to initiate misdemeanor crimes. and other proceedings.
Another new inspection authority is the ability to order e-commerce owners to remove the sale of certain products within two working days, such as black goods, supplements, medicines, food or products that have not passed all regulatory process controls Products of. Citizens can report irregularities in e-commerce to the market inspector at any time. Persons who fail to register for e-commerce will be subject to a penalty of 50,000 to 500,000 dinars.