If you choose to do cross-border e-commerce, you cannot do without the international market. Entering the international market means that the seller must register the trademark of this country, so that the product can be protected by the national trademark law and can also be used for the product. Advertising establishes brand image, so what are the advantages for multinational e-commerce sellers to register overseas trademarks, and what should they pay attention to when registering?
Registering a trademark on a foreign trade e-commerce platform provides sellers with the following advantages:
1. Seize the market:
First get the brand and establish Market Advantage. If a brand is registered by a third party, causing the seller to be unable to use his own brand and the listing is taken over;
2. Trademark filing, go to A+:
After registering the trademark, After successful registration, the seller has the right to set up the A+ page, and can add more text and images to the original single product description to make the detailed page look more professional and vivid;
3. Complaints and Sales:
For selling the same product (different listing), other sellers can lodge complaints;
4. Prevent infringement:
Be able to lodge a complaint with the infringer appeal and immediately revoke it to safeguard their vital interests;
At the same time, there are benefits for cross-border e-commerce sellers to register overseas trademarks. At the same time, during the process of overseas trademark registration, in addition to the trademark review systems of various countries and the required The application materials are all different, and applicants should also pay attention to:
1. Select the trademark pattern
(1) If the trademark is first used in overseas markets, it is recommended that the pattern of the trademark applied for should be Be consistent with the actual patterns used in overseas markets. After the trademark is successfully registered, even if another third party files an application for non-use cancellation, the trademark applicant can still provide valid trademark certification to fight for trademark rights;
(2) If the trademark has not yet been used in overseas markets has been used, but the trademark can be used in the market in the future, and in countries that accept standard trademarks or plain text trademarks (ie: no trademark pattern is provided), the applicant can consider applying for a standard text or plain text trademark, if the trademark registration is successful , priority will be given to protecting trademark words. At the same time, when the applicant actually uses the trademark, the trademark font can be appropriately modified without changing the distinctiveness of the trademark. Use the font size, etc. in foreign markets;
(3) When there is a big difference between a registered trademark in a foreign market and the actual trademark design, it is recommended that the applicant apply to register a new trademark in a timely manner to protect the interests of the trademark.
2. Proof of trademark use
(1) During the trademark application stage or after trademark registration, some overseas national trademark offices (such as the United States, Philippines, Mexico) usually also require trademark The applicant must submit proof of use of the trademark in the country on time, otherwise, the trademark will be invalid;
(2) Trademark applicants should also pay attention to timely preservation of trademark use certificates (for example: sales invoices, sales contracts , advertising materials, exhibition photos, etc.) in order to cope with other subsequent procedures that may require submission of proof of use (for example: not using the revocation procedure).
The above is the advantages and precautions for cross-border sellers to register overseas trademarks compiled by the editor. I hope it will be helpful to you.