“AliExpress”, “Taobao” and “Tmall” all belong to the Alibaba Group. So, what advantages does “AliExpress” have over “Tmall” and “Taobao”? First of all, the buyer groups of “AliExpress”, “Taobao” and “Tmall” are different. “Taobao” and “Tmall” mainly target the domestic market, and buyers are mainly from China. “AliExpress” targets In foreign markets, domestic buyers cannot shop on AliExpress. All AliExpress buyers come from other countries. There are many differences in the shopping habits of domestic buyers and foreign buyers.
For domestic e-commerce companies, opening a store on “Taobao” and “Tmall” requires frequent customer inquiries, while individuals opening a store on “AliExpress” do not need to deliberately arrange time to communicate with customers. chat. Friends who have worked on AliExpress know that customers on the AliExpress platform rarely chat with stores. Customers basically pay for the products they like. If customers consult us, it is probably because our product introduction is not detailed enough. In most cases, “AliExpress” sellers only need to introduce the store’s products in detail, and they no longer need to spend a lot of time doing customer service work. This is “AliExpress” “Tong” is better than “Taobao” and “Tmall”. It can save a lot of time and energy for individual entrepreneurs in the early stages of starting a business, and focus it on more important online store optimization work.
In addition, there are currently many sellers and fierce competition on the domestic “Taobao” and “Tmall” platforms, which makes it increasingly difficult for many small and medium-sized sellers to do business. Many of them have encountered sales bottlenecks and business It is impossible to achieve too many breakthroughs, so domestic e-commerce can almost be said to be a red ocean. Small and medium-sized sellers cannot stand out. However, there are not many sellers on the “AliExpress” platform. Many categories are still blue ocean, and competition is not It’s very intense. Compared with “Taobao” and “Tmall”, “AliExpress” still has great potential to be tapped.
Finally, there is no need to stock up on goods when opening an “AliExpress” store in the early stage. Let’s not mention the convenient channels such as dropshipping. We all know that in the past, opening a store on “Taobao” required stocking up in advance. Because domestic buyers require us to deliver the goods to them in 3 to 5 days, so “Taobao” e-commerce must prepare goods in advance. However, “AliExpress” can set a 7 to 15 day stocking period, which means that in It is possible to ship goods to overseas buyers within 7 to 15 days. Therefore, in this case, there is no need to prepare goods in advance for “AliExpress”. Once the store has an order, it can be purchased and then shipped to overseas buyers. , This effectively reduces our early stocking pressure caused by insufficient funds.