Before introducing the target customers of “AliExpress”, let’s first understand the initial situation of “AliExpress”. In the initial stage of “AliExpress”, its business focus was mainly on online small-scale foreign trade wholesale. Most of its buyers were small foreign merchants, engaged in small-scale wholesale, purchasing on behalf of others and other businesses.
In 2012, “AliExpress” began to quietly prepare for transformation, and its business volume doubled. In January 2013, its transaction volume increased 4.2 times year-on-year. The single-month transaction volume set in December 2012 has already It exceeded the full-year transaction volume when it was founded in 2010. Therefore, in 2013, the global “AliExpress” platform under Alibaba Group announced that “AliExpress” will comprehensively transform from a small-amount online foreign trade wholesale platform to an overseas-oriented shopping platform, the “International Version of “Taobao””. In the future, “AliExpress” “Selling” will target overseas individual consumers and focus on emerging markets such as Russia, India, and Brazil. According to a series of data released by “AliExpress” in February 2014, the United States, Russia, Brazil and other BRICS countries are still the main markets of “AliExpress”, but 20 to 30 other countries have emerged outside the main markets. Emerging markets, such as Israel, saw a five-fold increase in transaction volume, and Spain saw a four-fold increase in transaction volume. In addition, some Eastern European countries formed the second echelon, importing large quantities of Chinese consumer goods. At present, 65% of the buyers on AliExpress are individuals, and 35% of the buyers are small merchants. Therefore, if you are doing AliExpress now, you will find that both retail and wholesale buyers exist at the same time.