Overseas warehouse, “Buy global: overseas collection of cross-border imports, sell global: overseas stocking for cross-border exports.” After the implementation of the new cross-border import policy, bonded imports suddenly shut down, and direct mail imports took the lead. Overseas direct mail does not require customs clearance documents, and more products can be made. Overseas warehouses, as collection and transfer hubs for overseas direct mail, have become an absolute must. A rigid need for most imported e-commerce companies. However, due to overall cost considerations, there are still fewer imported overseas warehouses used for inventory management, and the inventory stay is short. The following mainly discusses export overseas warehouses.
Overseas warehouses have been pushed to the forefront by policies many times. According to incomplete statistics, more than 200 companies in our country have established overseas warehouses of various types abroad, with the number of overseas warehouses exceeding 500. In terms of regional distribution, the “overseas warehouses” established by Chinese enterprises are mainly concentrated in developed regions such as the United States and Europe; in terms of countries, they mainly include the United States, the United Kingdom, Germany, Australia, Russia, Canada, the Netherlands, Belgium, Spain, Japan, etc.; the form The majority of warehouses are rented, with fewer self-built warehouses; the number shows a rapid growth trend, with more than half of overseas warehouses established after 2014.
Companies from Guangdong, Fujian, Jiangsu, and Zhejiang have set up more warehouses abroad. In 2015, the total number of domestic and foreign trade e-commerce orders was 1.6 billion. According to incomplete statistics, 82% of domestic orders are shipped directly from China, which means that 28.8 million orders are shipped from overseas warehouses. The market potential is definitely huge. Currently, there are more than 4 third-party overseas warehouse giants with annual sales of more than 3 million orders. In addition, there are more than 50 third-party overseas warehouses in China, and many large sellers choose to build their own overseas warehouses.
According to the Amazon seller survey, 70% of sellers only ship through overseas warehouses, 20% of sellers use half direct shipping and half overseas warehouse shipping, and 55% of sellers use FBA as their main overseas warehouse for shipping. For this group of sellers, the proportion of shipments from self-built warehouses is about 10% to 30%. It is estimated that there are at least 100,000 sellers across the country who do not use overseas warehouses, and the potential users of overseas warehouses are very huge.
The first type of companies operating overseas warehouses are e-commerce platform companies, such as eBay Winit, Amazon FBA, etc., which provide more complete services to cross-border e-commerce sellers on the platform through service system extension. The second category is large export sellers. Faced with problems such as slow delivery, returns and exchanges, customs clearance and seizure, loss and damage, and no tracking status, overseas warehouses have implemented pre-service services. With such overseas service points, there is a lot of room for imagination. This type of overseas warehouse is completely self-operated.
For example, Lanting Jishi expanded its overseas warehouses from Europe to North America, and later established an open logistics platform. The third category is traditional foreign trade enterprises. In order to support the development of their own cross-border business, alleviate factors such as high logistics costs and shorten delivery time, they increase the transaction volume of the platform, prepare overseas warehouses, and at the same time provide a platform for other cross-border e-commerce enterprises. One-stop overseas warehouse service.
The fourth category is third parties, mainly international logistics and freight forwarding companies. These companies have strong and professional international logistics service capabilities and focus on operating logistics services for cross-border sellers. Wanyitong, Export, China Post, Sifang, and Flying Bird are all professional companies that have been involved in overseas warehouses earlier.
In just a few years, overseas warehouses used for exports are going red again, and the level of shopping done by Chinese people in every field is really outrageous. There are too many overseas warehouses in the United States, Europe, and Australia, but the warehouses in Russia are difficult to deal with. Affected by local policies, the Brazilian market is even more difficult. The growth cycle of sellers cannot be ignored. It is unrealistic for a small seller with an average of more than a dozen or dozens of orders per day to use overseas warehouses or build their own overseas warehouses.