In the understanding of product selection, “seven points depend on product selection and three points depend on operational operations.” Whether you are a newbie in e-commerce or an experienced seller with certain experience, you need to stay calm and steady when choosing products. Next, let’s talk about the key points of “product selection” that deserve our attention.
Clarify the object
Different websites correspond to different markets. Understand the needs of consumers. Different age groups, different classes, and different periods have different needs. If you don’t know how to choose products, you will feel confused at first. Some novice sellers will first select products through the introduction of friends and make choices based on relevant business experience, but the risks brought by this idea are very high.
Understand audience preferences
For example, most of what the US sees is branding and quality issues. Europe will pay more attention to cost performance, while Southeast Asia will pay more attention to price. Different economic levels have different considerations when choosing products. Blindly choosing products without understanding the market is a big no-no. Only by understanding the market’s demand direction and preferences and achieving “stability” can the probability of product selection be thrown into the ” cold palace ” can be reduced!
Keyword search
One way to choose a product is to look for how well the company’s products are selling on Amazon. You can see from the search keywords that usually the top rankings will have relatively higher sales. The best way to guess how popular a product will be in the market is to evaluate it at the sales level.
Eligibility
Amazon sellers know that Amazon is relatively strict when considering infringement issues. Brand infringement can easily lead to permanent account closure. Sellers must ensure that the products come from reliable sources when selling goods. Don’t choose to follow the sales when you see the sales volume, otherwise you will be sued for infringement.
Pricing and profit ratio
One of the conditions that both sellers and buyers look for when choosing a product must be price, and price determines the size of subsequent profits. Therefore, the price factor also leads to changes in profits, excluding transportation costs, and also requires the seller to be aware of the weight of the product. If you don’t know much about the actual weight of the product, you can use the reference method to search for similar products on the Amazon platform, and consider the weight of your product through the other party’s shipping weight to evaluate the price.
Products
The product itself is also a fundamental point. In the early days of operations, many reasons for receiving bad reviews were damaged goods. Therefore, we should remind sellers who are considering how to choose goods to consider the risks during transportation and choose durable products, detachable parts, etc. reduce risk.
This product is the first stepping stone for sellers. If you want to increase user stickiness and increase the repurchase rate of your product, you must work hard on the product, fully understand the characteristics of your product, and make valuable improvements to the questions raised by consumers every time. This is a way to improve user experience. But it would be best if the sellers themselves could improve their products.
Product selection is a long-term plan. The correct selection of products requires continuous theoretical exploration and more practical applications. Adjustment and learning in time will definitely change.