The wish platform was established in Silicon Valley in the United States in 2011. It is a cross-border e-commerce platform focusing on mobile shopping. 97% of its orders come from mobile shopping. So how to do wish sales well? How to promote wish?
1. Internal traffic: Sacrifice part of the profits to retain old customers.
①1+1 to attract traffic for popular products: design 1-2 models, and adjust the price from high to low. You cannot just do 1+1 as soon as it is put on the shelves. Enter the wish price reduction notification mechanism through rapid price reduction.
② Lock in inventory and ship in time.
③ Design a clear customer return hook: Set a surprise when the user places an order and opens the box.
④ Complete alliance support: Attract attention to the store FB store has designed the old customer marketing battlefield sales battlefield FB homepage. Create a 50% discount notification for new EDM products.
⑤Establish a gift area for loyal customers.
2. External traffic: old customer recommendation lottery.
① Design FB homepage lottery activities every week and create new user order gift packages.
②Publish FB information exchange AD.
③Participate in the wish hacker gift promotion alliance and design the main promotion (cross-drainage on the homepage).
④ Cross-drainage through accurate buyer characteristics.
How to promote wish?
Because wish is a mobile e-commerce platform, social platforms such as Facebook, YouTube, and Twitter are good promotion channels.
Facebook, in particular, is where many wish buyers gather. You can attract traffic by posting product-related content and store links, and the conversion rate is relatively high. YouTube, as the main platform for overseas video marketing, can better promote conversions.
Twitter and Instagram are two platforms that can bring relevant topics and increase attention.
If the number of fans is small in the early stage, you can also cooperate with celebrities and let them post some good product reviews and buyers show videos. The conversion effect is also relatively good, but the cost is also relatively high.
In addition, there are some review websites and deal websites. The review website mainly publishes some product quality reviews to attract purchases; the deal website provides discounts in exchange for reviews, which also helps to increase sales.
In general, wish sales skills are to do a good job in attracting traffic outside and inside the site, and then do a good job in product optimization. Seizing the platform’s event traffic opportunities can bring more exposure to your products.