When many friends first opened an “AliExpress” store, the most troublesome thing was to find products and sources of supply. At first, they were confused about what products to sell in their store, so a lot of time was wasted at this stage of finding products. There are even some girls who prefer to use their sixth sense to find products. They usually determine the product according to their own preferences. For example, if they think a bag is easier to sell, then they make a bag. There is never any data analysis or investigation in the product selection stage. Start looking for sources blindly. When looking for sources of goods, I don’t know which goods are easier to sell and which styles of goods are more popular among buyers, so I upload my favorite bags to the store for sale. After working for a while, I find that they can’t be sold at all. This is a typical example. Use your sixth sense to find products and sources.
If someone also uses this method to find products and sources of goods, then quickly forget this wrong idea. Only through data analysis can we clearly understand what styles of products our buyers like and what they like. What style of product and in what price range are most acceptable to buyers. Only when we understand these data can we grasp consumers’ purchasing intentions. Otherwise, if we do not choose the right products and sources of goods, all subsequent efforts will be in vain. So how to find products and sources of supply through data analysis? In the fourth chapter of this book, I will introduce in detail how to use data analysis to understand the needs of buyers, so that you can avoid detours when selecting products and finding sources of goods.