The first ones to use overseas warehouses are basically large sellers. Relying on self-built warehouses to speed up logistics, improve services and customer experience, and accelerate capital turnover has also accelerated the Matthew Effect in the industry, highlighting the advantage of scale. Small and medium-sized sellers saw the opportunity of FBA and took advantage of it. However, FBA started to raise prices and was on the verge of liquidation. Sellers from all walks of life were looking for third-party overseas warehouses, causing the development of overseas warehouses to enter a period of melee.
It is said that many overseas Chinese in Europe and the United States use their garages or courtyards as overseas warehouses to promote business in China. Although this method is cheap, its professionalism and inventory security are big problems. In fact, from the perspective of a formal logistics company or a large seller, building a self-owned warehouse with pure investment involves a series of issues such as location selection, warehouse renting, personnel recruitment, resource delivery, investment promotion, etc., and the necessary legal, tax and financial services must be outsourced for the entire process. professional service.
Take the United States as an example. The commercial and tax laws of each state are different, strict and complex. Various industry associations and tax supervision departments often target loopholes in the intellectual property rights, quality and safety of Chinese products.
For sellers who are trying overseas warehouses for the first time, they must first quickly open up the situation, such as stocking, select the main products, and use “empty + delivery” to complete the process from delivery to warehousing as soon as possible; start selling for a while After a certain period of time, analyze the sales situation and trend of each SKU, and then replenish the goods according to the forecast; if the sales situation is very good and the volume is large, you can consider using sea shipping, and sea shipping takes 30 to 40 days. It is only cost-effective to use sea shipping when the volume is large; If stores achieve normal sales conversion and improvement, their reliance on overseas warehouses will also be further strengthened.
As overseas warehouses mature, a new cross-border e-commerce agent ecological chain similar to Taobao’s shipping model will emerge. That is, large sellers rely on overseas warehouses to prepare goods, and then use self-operated and developed agents. Multi-channel sales are formed, and small sellers act as downstream agents to provide traffic and orders to large sellers.