Most sellers focus on products that are small in size and low in price, as well as products with high demand overseas such as large items and heavy goods. They are limited by transportation conditions and can only stay away. Overseas warehouses break through this limitation and open up space for product selection. , thus opening up a channel for China’s manufacturing exports. However, not all products are suitable for overseas warehouses, and issues such as sales volume, cost and operation have yet to be discussed. When selecting products from overseas warehouses, careful budgeting will yield results. Typical categories include the following.
The first is the “three high” products, which are products that are oversized, overweight, and of high value. Direct mail cannot meet their logistics needs, and express packages cannot be delivered or are too expensive, such as furniture, gardening, Categories such as lighting, auto parts, and outdoor are good matches for overseas warehouses. Pay attention to standardized packaging and ship to overseas warehouses in batches by sea. Logistics costs can be greatly reduced.
The second is branded goods. Merchant brands are awakening to facilitate quality management. Branded goods need quality and service to achieve brand premiums. The services that overseas warehouses can provide are exactly what the brands need. In the future, brands made in China will Commodities will become mainstream demand, and overseas warehouses that highlight the service value must be standard.
The third is low-value consumables, fast-moving consumer goods that are very in line with local demand, and those products that need to be delivered quickly, preferably hot-selling items, because inventory turnover is fast, so sellers don’t have to worry. Things to do to buy goods, such as tools, household essentials, toys, 3C accessories, hot-selling clothing, etc.
The fourth is products that cannot be transported by domestic small parcel express, such as charged products, liquid and paste products, high-risk and high-profit products, as well as long-term standard products that are easy to clear, so the turnover is not fast and there is no need to worry. Sales will have strong performance.
At present, overseas warehouses in developed countries such as Europe, the United States, Japan, and Australia are relatively mature. Overseas warehouses in emerging markets such as Latin America, Africa, Southeast Asia, and Russia are still being explored due to policy and legal constraints. . If there are not a lot of orders, don’t set up overseas warehouses too early. A compromise is to put some of the products that sell well in overseas warehouses in Europe and the United States, or send a part of the volume first to try. The advantages of overseas warehouses are obvious, and the negative effects cannot be ignored.