After all the preparations are done, how do we know the market potential of the product we operate? The method used by many sellers when building a store is to put it on the shelves first and then observe. Doing so is just trying to get lucky, and the success rate is extremely low. Of course, for products selected to be put on the shelves after data analysis, we can make later observations by putting them on the shelves first. On the one hand, the products selected after data analysis are very likely to meet the needs of the market and consumers; on the other hand, the products obtained after data analysis may not really have great market potential, and we still need to test them later. payment. However, this method is still risky, and all AliExpress friends must be cautious when doing so.
So how can we know the market potential of the product at the lowest cost? Data analysis is still needed. First, open the background data vertical and horizontal page, select the search word analysis function, and find the hot search word module. Under this module, please select the product we want to query in the industry. I still take women’s clothing as an example and select women’s jeans. Then I set the search term to jeans and filter the keywords about jeans.
In the search results interface, we can see the search data for the keyword jeans. Through the search popularity, we can initially judge that there are still many buyers searching for jeans on “AliExpress”, and there are many people searching. This means that there should be a lot of people buying women’s jeans, but these data are not enough to prove whether there is a big market. At this time, we need to go to the “AliExpress” homepage to search for these keywords to verify, I searched for jeans woman Later, I found that the search popularity of this keyword is 22245.
Searching for “jeans woman” found 302,810 products, which tells us how competitive this type of product is. Furthermore, we need to analyze sales data to determine whether we can still find room for survival and profitability under such great competition.
Looking at the product information of each store in the search results, we can see their respective sales data. Through this data, we can determine the market potential of jeans. From the search results, we found that most products have more than 1,000 sales, so we can predict the approximate market size of the product. Since most products have more than 1,000 sales, it means that the market is still OK, it belongs to the middle market, and the competition is not great. There are only more than 300,000 products. This is a product that meets our operational expectations. If the sales data of most products in the first 10 pages after a product search are in the dozens or more than a hundred, and there are no products with more than 1,000 sales, it means that the market is small and our products will not sell a lot. Under such circumstances, we will not be able to achieve good sales of our products.
So, if you want your product to sell well, you must analyze the sales data to predict the market potential of the product! Only after roughly knowing the market potential of the product can we control the sales of the product. Otherwise, if we upload a product whose market cannot be predicted, the sales of the product will not improve, which will waste our team’s time and energy. At the same time, predicting product market potential and grasping product sales will be very helpful for us to create popular products in the future.