Through data analysis and product selection, we finally determined what products we want to make, then we need to position our store. I found that many novice friends do not have a good position when setting up their stores and upload products directly. Doing so will result in low store click-through rates, low transaction rates, and very few sales. So what is store positioning and why is it necessary?
Store positioning refers to finding a clear market, specific product types, specific consumers, and appropriate prices for the store. Through positioning, we can better grasp the future path of the store. Stores need precise positioning because a store without positioning will be very confused and helpless in the end. As a result, we put all products on the store shelves. We may sell this product today and that product tomorrow, which makes the store very messy. Some friends directly target markets with high competition. We can think about how much traffic can be allocated to us if a new store is in a market with high competition from the beginning. Do we have such great ability to share in this large market? Want a piece of the pie? There are also people who target markets with low competition.
It is right to target markets with low competition, but they often do not have accurate positioning. They target markets with low competition, but the scope is small and there is not much search volume. , causing the store to be sparse, don’t blame others at this time, you can only blame yourself for not taking the time to position the store.
Product selection is of great significance to opening a store, but the role of positioning cannot be ignored. I think these two parts are indispensable preparations in the early stage of opening a store, and they are also what we must determine. . Many people often do not do these two parts and skip directly to put products on the shelves for sale in stores. So how to position the store?
Product type.
The first step in positioning is to position the product. Should we only sell a certain type of product, or make multiple products? Take women’s clothing as an example. There are many categories under women’s clothing, including dresses, shirts, business wear, etc. Should we only sell dresses, or should we select multiple categories under women’s clothing? This must be determined, otherwise working blindly without a goal will make future development very messy.
Product price positioning.
After determining what products you want to sell, position the price of the product. Should we go for the low-end, mid-range, or high-end market?
1. Low-end market – low price, low profit and low risk.
2. Mid-range market – moderate price, moderate profit, moderate risk.
3. High-end market – high prices, high profits, and high risks.
The three markets have their own pros and cons. You can choose whichever one is more suitable for you. If we are grassroots entrepreneurs, then we should choose the low-end market, because this positioning has low risk and is suitable for entry-level novices. Come and practice the operation. After you gradually become familiar with the entire platform operation process, you can make other plans. The specific choice depends on your actual situation.
Supply source positioning.
After the product and price are positioned, we have to determine the source of goods. Where do our goods come from? Go to “Taobao”, Alibaba, or the wholesale market to get goods? If we know any friends who have supplies in this area, you can contact us to get the goods. Depending on the market we are targeting, we will look for sources of supply at whatever price. It would be better if we could find sources of supply with price advantages.
Product structure classification.
After the store is positioned, we need to classify the structure of the store’s products.
1. Hot items
Best items are the most popular products in stores. They are positioned as popular products, not niche products. The style, style, price and other indicators are within the range acceptable to most consumers, so the setting The purpose of popular products is not to make profits, but to let consumers experience the service and value of the product.
2． Drainage models
As the name suggests, they are used to attract traffic. They are mainly products that are relatively affordable, of good quality, and slightly profitable. Drainage models can introduce traffic to other products and divert customers to other products. .
3. Profit payment
is suitable for specific niche groups. This group of customers pursue many aspects, such as product quality, personalized style, etc. Therefore, our profit payment needs to highlight the product’s selling points and tap into the unique features of the product. Value, making it in line with the appetite of niche groups.
No matter how the above is positioned, product quality must be ensured, so that the store can try to avoid negative reviews, disputes and other factors that are not conducive to the development of the store in the later operations. I hope that everyone can be an honest businessman, and I would like to give you a message, “Business is based on integrity.” Only doing business with integrity will allow us to go further in the future. Otherwise, we will become more and more tired after doing a one-time transaction until we are eliminated by the market.