Everyone will encounter many problems in the process of opening a store, such as product selection when just opening a store. Some friends don’t know how to choose products at all and just rely on their sixth sense to choose products at will. Then there will be a lot of problems because we don’t know whether this product is popular on AliExpress. Therefore, many friends want to know what products are suitable for selling on AliExpress and what products are best-selling? Or maybe you see that many products on the platform are selling very well. Which product should you choose to sell?
In fact, these problems will be easily solved if they are analyzed through data. First of all, through data analysis, we can understand the market situation of the product, know whether our product is suitable for sale on “AliExpress”, how many people are searching for this product every day, and then estimate the market potential of the product. Secondly, data analysis can tell us who the customer base of the product is, what their preferences and shopping habits are, so that we can pinpoint customer positioning, be targeted, and increase the transaction rate. Finally, data analysis can also let us know how many sellers there are in the same industry, their main products, price positioning, etc., so that we can know ourselves and the enemy and help everyone stand out in the competition.
So we must pay attention to data analysis. If we do not do data analysis, we will not be sure of the operation. It is like a ship sailing on the vast sea. Looking at the endless sea, our eyes are confused.
Let’s look at two successful cases of data analysis.
Case 1: In 2013, the box office success of Guo Jingming’s movie “Tiny Times” was a major innovation in the film industry’s development of film marketing strategies based on big data analysis. Based on big data analysis, the publisher of “Tiny Times” accurately located target consumers, gained in-depth insights into the psychological preferences and behaviors of the target consumer groups, and adopted targeted precision marketing on this basis, making it a box office success. .
Case 2: Adidas requires employees to collect store sales data and upload it to the headquarters every day. The headquarters integrates and analyzes the data and then uses it to guide dealers in selling goods. Studying this data allows Adidas and dealers to more accurately understand local consumers’ preferences for product color, style, and function, and at the same time know what price range products are more likely to be accepted. Therefore, Adidas uses these data to develop products that consumers love, which has contributed to Adidas’ success.
The above two cases of successful marketing through data analysis further confirm to us the importance of data analysis to marketing. Therefore, our friends must remember that in the early stage of opening a store, we should not rush too fast, but should take our time, do enough data analysis work, and fully grasp the market conditions. In the later stage, we will definitely get twice the result with half the effort. If you just upload a quick picture without thinking or research and analysis, no matter what product you see as long as it meets the needs of your store, it is a waste of time. Many friends may have made this mistake, so everyone must learn from it. .
In “AliExpress”, data analysis is an indispensable process. Many people who are looking for gold on AliExpress will have questions, why are my products not being sold? Why can’t products break through the status quo? Why can’t traffic increase? These issues are often decided at the beginning of product selection when opening a store. If we do not use data analysis to carefully investigate whether the product we choose has search volume, then no matter what we do, it will be difficult to improve, because the product we choose does not have a big market at all, and there are not even too many people searching. How could there be such a big market? Some people also say that I have confirmed that some keywords of the product have thousands of searches, but why are there no sales? Then we need to analyze the market sales data. Some products have good traffic, but the conversion rate is not high. These things are worthy of our analysis. Therefore, data analysis is really important to us. Data analysis can not only guide us in the correct selection of products, but also discover problems in our stores and guide us in the right direction. In the era of big data, data is king.
So what information can the data analysis of “AliExpress” provide us?
Market conditions. Which industries have the hottest business on the “AliExpress” platform, which industries have the best prospects, and which categories of products in the most popular industries have the largest number of visitors and are more popular.
Consumer demand. Data analysis can accurately understand the needs of consumers, tell us the distribution areas of consumers, the styles, styles, colors, sizes, etc. that consumers in different regions like, and even tell us how much price is acceptable to most users, so as to facilitate We have data indicators as a reference when we develop products.
Peer business situation. The data analysis of “AliExpress” not only allows us to understand the market and buyers’ situation, but also helps us comprehensively and in-depth analyze the specific situation of sellers in the same industry, such as the seller’s distribution range, main business, and price range.
Many friends don’t know how to do data analysis, or can’t understand it. This is very regrettable, but don’t worry, I will teach you how to do data analysis step by step. Data analysis is a relatively boring job that requires dealing with a large amount of data, so we cannot be fast, we need to slow down, observe more, and analyze more. The process may be very time-consuming, so we must be calm in the early stage.
You may ask me, will Mr. Hongyu miss business opportunities if he takes his time? We must not think this way. Although martial arts in the world are all about speed, doesn’t every martial art start with the horse stance? If the foundation is not laid well, how can we be able to move forward steadily in the future? Therefore, only by laying a solid foundation in practicing internal strength can you move faster later. Data analysis is a basic work that every one of our AliExpress friends must do.
The function of data analysis is really powerful. Are you eager to learn data analysis? Let’s learn about it quickly.