After understanding the expenses of the product, how to price the product? Pricing products on AliExpress is a very important task. If we are careless, it will cause us to lose money. Therefore, when pricing products, we must ensure that the products sold can be profitable, because this will affect the future of our entire store. develop.
First of all, if we want to determine a price for the product, we need to understand the calculation formula of product pricing. Generally speaking, the price is calculated according to this formula: cost + freight + platform transaction fee + profit = sales price. Just adding all expenses and profits equals our actual sales price. I believe everyone can understand this. For example, the purchase price of a necklace on Taobao is 20 yuan, and the seller does not include free shipping and requires 5 yuan for shipping. Then our purchase cost at this time is 20 yuan + 5 yuan = 25 yuan. Assume that the weight of the necklace is 30 grams. We still don’t know which country the product is sent to, so we can calculate the postal small parcel shipping cost according to the country with the largest purchase volume on AliExpress, or we can calculate it by taking an average shipping cost. Here I will use the unit price of postal small parcel shipping in Russia. Calculated at 86.67 yuan/KG, the freight is 86.67 yuan/KGx0.03KG≈2.6 yuan, the registration fee is 8 yuan, the total freight is 2.6 yuan + 8 yuan = 10.6 yuan, the platform transaction fee is 5%, plus we want to earn After calculating the profit, it will be our sales price.
If we use the most traditional method to use a calculator to calculate product prices, it will be a waste of time, because the product shipping costs are inconsistent during the actual pricing process of the product, which requires us to use calculations for each product. It takes a few minutes to calculate one product, but what about one hundred products? This process will take us a lot of time and the workload will be unimaginable.
Is there a way to improve our efficiency and quickly calculate the product sales price? The answer is yes, we can use Excel tables to achieve efficient product price calculations. This method only requires us to enter the specific parameters of the product into the form, such as: freight unit price, product weight, cost, profit margin, etc. into the form, the system will automatically calculate and give us the result in a few seconds. It can save us a lot of time, so if you are still worried about complicated calculation formulas, or if you still don’t understand it well, please read the pricing tips below to learn how to quickly calculate pricing.