There are many tools to maintain customer relationships, but many friends have ignored the power of email marketing. In fact, through email marketing, we can attract many visitors to our store. When the store launches new products or conducts promotions, we can inform old customers and let them know that the store has discounts. This not only reflects our care and maintenance of old customers, but also achieves the purpose of increasing sales. Sellers who do well will send emails to old customers every month when the store holds activities to notify them to come to the store to purchase. If the old customers are well maintained, the conversion rate of buyers who come to the store through email will be very high, because these customers have already They have had business relationships with us and are no strangers to us, so they already have a certain foundation of trust.
As far as I know, many new sellers do not do the work of maintaining old customers. Just imagine that the buyer has purchased our products. He will still have an impression of us in a short period of time. If we do not keep our customers for a long time, After contacting the customer, over time he will forget about us and become almost like a strange seller. At this time, can we still get good results by sending emails to the buyer? Sellers who don’t know how to maintain old customers will definitely not have high secondary sales, so how can they talk about repeat purchase rates?
Since email marketing is so important, how should we send emails to customers? Open the “AliExpress” backend and go to “Marketing Activities” – “Customer Management” – “Historical Customer Statistics and Marketing” to send emails to buyers.
Here you can manage all customer information, conveniently view the buyer’s last order, number of transactions, cumulative transaction amount and other information. You can also sort the buyer’s number of transactions, transaction amount, etc. from high to low as needed. Sorting, we need to focus on maintaining customers who have a large number of transactions or a large cumulative transaction amount. These are the big customers of our store. After screening the customers, click “Send Marketing Email” to send emails to buyers.
You can see how many emails can be sent per month in the prompt box. The number of emails sent by each store is different. Our store can send 500 emails per month. Select the customer to enter the title and write The content of the email can be sent. You can also add recommended products under the email to send to customers. After adding recommended products, click “Preview” to see the effect after sending.
For the final email to be sent to the buyer, just click “Send” after confirming that there are no problems. Some friends in stores with many customers will ask if 500 emails per month is not enough. For sellers with many customers, the number of email limits is really not enough. In this case, we can use mass email software to send emails to customers. In this case, sending emails to customers requires the buyer’s email address. This interface is not supported. If the email is exported, where can I see the buyer’s email? In our “Backstage Transactions” – “Manage Orders” – “Order Batch Export” of “AliExpress”, we can export the buyer’s email address. Once we have the email address, we can send emails to the buyers through external software. I hope everyone can use this method to apply email marketing and increase the transaction rate.