Platform activities are promotional activities officially launched by “AliExpress”. All sellers can sign up to participate for free. Platform activities are also the fastest way to clear inventory and create hot sales. If the products we sign up for the event pass the review, It will be displayed on a separate event promotion page to quickly increase the store’s exposure, bring more orders, and thereby increase the conversion rate. Let’s learn how to sign up for platform event marketing.
Open “Marketing Activities” – “Platform Activities” to see a lot of activities. We can filter the activities that we can participate in. Currently, common activities on the platform include SuperDeals, Weekend Deal, GaGa Deals, and Today ＇s Deals, Russian group buying, Brazilian group buying, Indonesian group buying, wireless rush buying, etc. The traffic of each activity is very large. If you want to register for the event, click “I want to register” and select the products you want to participate in the event.
Of course, platform activities cannot be registered casually. You need to comply with the requirements of the activity, otherwise it will be difficult to succeed. We can see that the activity description clearly points out 6 conditions for participating in the activity, specifically: : It is strictly prohibited to raise prices for sales. The group purchase price must be lower than the 30-day selling price. The group purchase products are required to be fixed prices. The 90-day favorable rating must reach more than 92%. Products with historical sales are free shipping in Brazil. In addition, the requirements of the activity show that the discount of the product must be in the discount range of 99% to 25%, the store level must reach three honors and one five crowns, and the registered products must be sold to Brazil with more than or equal to two orders within 30 days.
As long as we meet these requirements to register for this platform event, we will have a chance to pass the review. If we do not meet these requirements, it will be almost difficult to pass the review. Therefore, if we want to increase the probability of registering for the event, we must strictly abide by it. Registration Requirements. In fact, it is not difficult to sign up for the event. As long as the store is not penalized, it only needs to optimize the product attributes, title, main image, detail page, associated template, etc. In addition, the price has certain advantages, sales volume and reviews are available, and it can be reported. The probability of activity will be greatly increased.
In fact, having said so many things, the main requirements are three highs: high click-through rate, high page views, and high conversion rate. A high click-through rate indicates that the main image is attractive and is a product that buyers like; a high number of views indicates that the detail page is well done, the associated template design is attractive, and buyers stay for a long time; a high conversion rate indicates that all aspects of the product have been optimized It’s good and the price is attractive.