The accuracy and completeness of product attributes can also increase product exposure, but as I said before, correct attributes must be filled in. What will be the consequences if the attributes are filled in incorrectly? Let me give you another example. For example, we are selling a wireless mouse. When filling in the attributes, we fill in the word wired mouse. The buyer filters the attributes by category to find a wireless mouse product. As a result, what he sees on the search results page is a wired mouse. , how do you think buyers will react after seeing it? They may click on our product to take a look, but they will not buy it, which directly leads to a low or zero conversion rate. If the conversion rate is low, “AliExpress” will judge our product to be a junk product. Once a large number of products in the store are considered to be junk products, “AliExpress” will think that all the products in our store are junk products, which will lead to the downgrade of the entire store. Then don’t think about having traffic to the store at this time.
Attributes must be filled in truthfully with reference to the product. There must be no errors or redundant attributes. In addition, the product attribute filling rate must be higher than the industry average attribute filling rate, which is 78%. A product released is considered qualified only if it reaches 78%. If it reaches 100% attribute fill-in rate, it is an excellent product. Products that truthfully fill in attributes and reach 100% fill-in rate will have much higher exposure than products that do not.
In many cases, although the attributes have been filled in truthfully, it is found that since the product is not a brand, the brand column has not been filled in. Because the brand application has not been submitted, it cannot be published even if it is filled in. However, it cannot be achieved without filling it in. Achieved 100% attribute filling rate. So, what should you do with your friends who don’t have a brand? It is recommended that you select other brands in the brand section, and then fill in the keywords of the product. This will not only achieve a 100% attribute filling rate, but also make the product and keywords more consistent, thus increasing exposure opportunities. In addition to filling in the brand column, you can add keywords. You can also add keywords here for the model. It should be noted that the keywords added must be related to the product. After adding the attributes, the attribute filling rate will immediately increase to 100%.