As we all know, the blue ocean is both an unknown market space and a market with little competition. It is very necessary for us “AliExpress” sellers to expand the blue ocean industry market, because the competition in the blue ocean industry is not very big, but there are Buyers demand, so it is very easy to open the market. Dear sellers, you can use blue ocean industry tools to explore potential blue ocean products. So how to explore blue ocean products?
The “AliExpress” platform recommends blue ocean industries to us. The bluer the industry, the less intense the competition. If you want to know more information, you can click on the circle to view the specific data of an industry. Here we mainly introduce the following “Blue Ocean Industry Segmentation Tool”.
What I chose is: clothing/clothing accessories>women’s clothing. Here I will use women’s clothing as an example. Many seller friends always think that women’s clothing is a red ocean market. In fact, there is also a blue ocean in the red ocean. This is like a monopoly company. No matter how big it is, there will always be some markets that it does not focus on expanding. This gives Opportunities for other small businesses, so there will also be segmented blue ocean markets in the red ocean. For the segmented market under the category of women’s clothing, we found two pages through query. On the first page, we can see that the category with the largest supply and demand index is Women’s underwear, the supply and demand index of this product accounts for 136.88% on this page. Next, let’s take a look at the data on the second page. For example, on the second page we found that the three categories with the largest supply and demand index are single suits and long tubes. Socks, bikini set.
After reading all the data on these two pages, we can find that there are several products with relatively large supply and demand indexes. The larger the supply and demand index, the greater the number of visitors, the number of orders, etc., and of course the greater the competition. Although the supply and demand index queried here is larger, it means greater competition, but it is much smaller than other categories of women’s clothing, so we don’t have to worry about too much competition.
After analyzing these data, you can decide which categories to expand based on your own situation. Here we choose women’s underwear, a product with the largest supply and demand index, to analyze. First, we click on “View Industry Details” at the back to view detailed data on women’s underwear.
We saw that women’s underwear accounted for 44.4% of the visitors. This can be said to be a relatively good market. If we have a supply of women’s underwear, then this market is worth developing.
Then let’s take a look at which regions the consumers who buy women’s underwear come from, so as to facilitate targeted marketing. The most purchased women’s underwear are from other countries. The other countries here include many countries, and a single country The top buyer was Russia, which accounted for 22.22% of the market share. Knowing that Russia has the largest number of buyers, we should develop more Russian-style products for women’s underwear sold on AliExpress.
At this stage of data analysis, let’s take a look at the proportion of visitors to the superior category of women’s underwear, intimate clothing. We used industry trends to query the proportion of visitors to women’s clothing, intimate clothing, and women’s underwear respectively, for convenience You can see the data comparison. Women’s clothing accounts for 69.19% of the clothing market. It can be seen that the market is very large. The category of intimate clothing under women’s clothing accounts for 12.83% of the women’s clothing category. This data is also very large, because women’s clothing The market is indeed very large, and women’s underwear accounts for 41.21% of the underwear, indicating that the market for this product is still very good. In order to verify the market for women’s underwear, we can search and see how the sales are.
We see that the market sales of women’s underwear are very impressive, with only 302,458 products, and the competition is not very big. After a series of blue ocean industry data analysis, we can basically determine that this market is worth expanding for our sellers. Therefore, when we need to expand other categories for the store in the future, we can consider conducting blue ocean data analysis and listing some relevant products for the store. Blue ocean products with market potential.