As a leader in search engines, Google has also continued to reach out to the field of social media, and the trend has intensified, and Google+ has emerged. So much so that it directly affects the original mechanical search, and its search results are increasingly affected by personalization.
Google+ is a good way to help new users share the traffic of large websites. So for foreign trade stores, what is its real value and how to use it?
?Gocgle+ brings significant traffic to the store
First of all, Google’s usage rate abroad is unmatched by other search engines, and the top three search results have been eliminated. accounts for half of the entire search traffic. The information of Google+ has an increasing impact on Google’s personalized search, which gives it an absolute advantage in comparison with social platforms such as Facebook and Twitter.
In addition, under the influence of social attributes, Google+ uses its own search advantages to provide great convenience for stores to import traffic from outside the website. The advantage of Google+ is also that it has established a communication channel between sellers and old overseas buyers, improving the stickiness of both parties.
So, how can we use the advantages of Google+ to improve marketing results? Below we will explain it from several angles.
? Things you should pay attention to when using Google+
(1) Registration
To register, you must be over 18 years old, and the avatar in the information must be authentic, and register at the same time Information should also have basic authenticity.
(2) Information page
The name part of the information page can be directly filled in with the store name, and the external website can directly fill in the store URL. The store description is added directly to the introduction, and the background and avatar of the information page can be changed according to corporate needs or holidays.
In addition, fill in the company’s own website in Linktoyourwebsite. After the verification is passed, the URL address of the company’s exclusive page will be generated.
(3) Circles
Sellers can be divided into different circles among their followers, and they can designate specific circles to share their new releases or promotions.
So for cross-border e-commerce, how to expand the size of your circle? Here are some suggestions:
★Set an attractive avatar picture and complete a vivid profile;
★Connect social media accounts to the corporate website to form a unique URL. Open up information channels;
★The page is closely related to the personal information;
★Diversify the use of media forms, and use large pictures to highlight the theme;
★Pay attention to the content Interesting, take advantage of the common concerns of fans;
★Use the influence of well-known people in the social circle;
★Create opportunities for interaction and respond to interactions in a timely manner;
★Maintain the update speed, establish a base with high-frequency updates in the early stage, and maintain a constant speed in the middle and later stages;
★Use communities in popular industries to add valuable and high-quality content, and use their traffic to increase exposure;
★Establish your own industry community and keep the community highly active;
★Avoid working behind closed doors and actively participate in discussions on other people’s topics;
★ Actively search and add friends, especially fans in popular industry communities can be filtered and added;
★Don’t just add fans and stop, you should go to their pages to like or comment on their published content, which will increase the number of fans. Probability of adding back;
★Be careful not to add friends too frequently, otherwise you will face Google warnings or even account bans;
★If the number of following pages is too small, you can hide them , because too few following numbers will affect the probability of being added;
★When the number of fans increases to an ideal number, the focus can be further shifted to the content, keeping it updated, and improving its quality. This means that the focus gradually shifts from attracting new fans to maintaining existing fans.