1. Promotion methods
Promoting domestic products requires not only search traffic, recommendation traffic, but also live broadcast traffic. In-site promotion methods include through train, super recommendation, Taobao customers, etc. Amazon also focuses on search traffic, and its on-site promotion method is mainly search advertising. Moreover, Amazon can also directly promote its own products on the detail pages of other people’s products. This is Amazon’s unique rule.
2. Information carrier
Domestic e-commerce uses stores as carriers. Consumers can easily form stickiness with stores, which will lead to a lot of repeat purchases. Amazon uses brands as a carrier to create stickiness between consumers and brands. Therefore, Amazon emphasizes products and brands over stores, but recently Amazon has also begun to try to focus on stores.
3. Platform participation
Most domestic e-commerce platforms only serve as platforms, but Amazon not only builds a platform for everyone, it also participates as a seller, with ” Liting with the “by Amazon” logo refers to Amazon’s self-operated products. Overall, Amazon’s self-operated products are the largest sellers on Amazon.
4. Buyer interaction
One big difference between buying things on the Amazon platform and domestic platforms is that there is less interaction with customers and there is no real-time chat tool, so Amazon provides customer service Quantity requirements are relatively small. The buyer’s information can be responded to via email within 24 hours.
Domestic e-commerce companies can see the detailed information of the buyers who placed orders. Through the information, they can add customers to WeChat, turning it into their own private domain traffic, forming stickiness and reducing their own promotion costs for future operations. However, Amazon buyers have less information, and sellers cannot contact buyers directly and can only contact them by email.
5. Comment system
As for evaluation management, domestic management is relatively loose, while Amazon is relatively strict. Once violations are discovered, the store will be closed. Therefore, it is recommended that novices do not do any illegal operations, especially since the Amazon store is monitored for the first three months.
The Amazon platform has an official review function. As long as you pay a certain amount of money to the official, the official will help you find real buyers for reviews. This function is provided by early reviewers and Vine, but the early reviewers were notified of cancellation in March 2021.
Amazon also has a direct review function. Buyers who have not purchased the product can also leave comments under the product as long as they meet the qualifications required by Amazon. This is not available in domestic platforms and is unique to Amazon. of.