As the competition among domestic e-commerce platforms becomes increasingly fierce and profit points get lower and lower, many foresighted domestic sellers are looking for new ways out. Amazon is a direction that everyone is paying special attention to.
1. Product Selection for Transformed Sellers
Transformed sellers generally have their own main categories in China, so when doing Amazon, they can focus on the categories they are good at. Some products can even be shipped directly to Amazon, but you should pay attention to whether the product has invention patents or appearance patents abroad, and whether it involves infringement issues. If the product is developed by you, it is best to register the trademark in the local country where your site is located.
2. Things to note for transitioning sellers
First of all, although they are all e-commerce platforms, there are still some differences between Amazon and domestic e-commerce platforms in terms of rules. The characteristics of Amazon are Focus on products, focus on brands, and ignore stores. Some basic rules are also different. When doing Amazon business, you must understand its unique rules in advance and cannot apply domestic rules. Especially in logistics FBA (Fulfillment by Amazon, Amazon Logistics), it must be calculated reasonably, because cross-border e-commerce logistics costs account for a large proportion of investment, and logistics prices must be calculated correctly to calculate profits reasonably.
Secondly, you cannot sell products abroad casually. There are many products that cannot be exported, or are prohibited or restricted from sale by Amazon. It depends on whether your product is within these restrictions. If certification is required , make preparations for certification in advance.
Finally, because some e-commerce platforms in China have flexible management, but Amazon has rigid management, some “black technologies” commonly used in China cannot be used on Amazon. If you use it in China, you will get points deducted at most, but if you use it on Amazon, your store will be closed directly, so all your previous investment will be in vain.