Here we mainly talk about the differences between personal sales accounts and professional sales accounts, as well as Amazon’s related charges. Generally speaking, seller friends will register a professional sales account.
1. Personal sales account
There is no monthly rent for a personal sales account, but commission will be charged per item. For example, Amazon will charge a fixed fee of US$0.99 as commission for every product sold on the US site, 100 yen per order for a personal sales account on the Japanese site, and 0.75 pounds per order on the European site.
2. Professional sales account
The professional sales account will charge monthly rent, but will no longer charge a fixed commission fee. The monthly rent for the US station is US$39.99, the Japanese station charges 4,900 yen per month, and the European station charges 25 pounds per month.
3. The difference between the two
a. Golden shopping cart permissions. Because of Amazon’s unique rules of “follow-up selling”, that is to say, there can be many sellers under the Listing of a product, so whoever gets the golden shopping cart will get the main sales. Personal seller accounts cannot obtain golden shopping cart permissions.
b. Functional limitations. The era of e-commerce is actually the age of data. E-commerce companies use online sales data to find potential products and carry out product promotion plans. Personal sales accounts are limited in data acquisition. They can only obtain basic product data. For detailed product information, Operationalization is detrimental. At the same time, the personal sales plan can only upload a single product, not batch uploads, and the personal sales account cannot be used for advertising, which undoubtedly lacks a favorable channel for promotion.
If you want to run an Amazon store for a long time and build a refined boutique store, then it is recommended that you choose a professional sales account. Not only will you have more operational methods, but you will also have more methods to fight against competitors. Trade War. Only in this way can we be at ease in the subsequent operations, like a fish in water.
4. Switching between the two
Personal sales accounts and professional sales accounts can be switched freely. Click the “Settings” button in the background, and then click “Downgrade” in the settings. Click the “Account” button to downgrade from a professional sales account to a personal sales account. You can also click the “Upgrade Account” button here to upgrade from a personal sales account to a professional sales account. If you downgrade from a professional sales account to a personal sales account, you can do it at any time; upgrading from a personal sales account to a professional sales account may require Amazon’s review. Therefore, sellers must think carefully when downgrading. In addition, if you want to cancel the store, it is recommended to downgrade to a personal sales account first and then cancel the store.