1. Inventory display
On the far right side of the first page of the product details page, if In Stock. is displayed, it means that the inventory of this product is sufficient. Generally, if Amazon has more than 20 stocks in stock, it will be displayed. in Stock.
When the inventory quantity is less than 20, the number of remaining inventory will be specifically displayed.
2. Amazon self-operated, FBM, FBA
Amazon self-operated: On the right side of the first page of the Amazon details page, “Ships from” and “Sold by” are both displayed by Amazon .com, the product is a self-operated product on the Amazon platform.
FBM self-shipping: refers to “Ships from” and “Soldby” displayed on the right side of the first page of the Amazon details page, both of which are your own store names.
FBA: On the right side of the first page of the Amazon details page, Amazon is displayed as “Ships from” and your store name is displayed as “sold by”.
3. Underlined price
As for the underlined price, the rules of the Amazon platform have been adjusted, and the setting methods for different categories are different. There are now three ways to set it. The underlined price involves consumer psychology. If it is on the high side, the current price can make consumers feel that they are taking advantage, thereby increasing the click-through rate and conversion rate of the product.
Among them, List Price is the underlined price, Price is the real price, and You Save represents how much money the buyer saves between the underlined price and the real price.
4. Five-element characteristics of the product
The description of the five-element characteristics is also a factor that plays an important role in the conversion rate. High-quality five-element features will allow buyers to quickly understand the characteristics of the product and solve their questions about the product, allowing buyers to place an order. The five-element characteristics of the product are a supplement to the title, and detailed information such as the characteristics of the product, the pain points of the buyer, and the parameters of the product can be written more comprehensively in it.
The first three of the Five Elements characteristics are displayed on the mobile phone, and they need to be expanded to view them all. On the computer side, all 5 items are displayed.
5. Product text description
On the product details page, the location marked with “Product description” is the location of the product text description, where Amazon uses text to describe the product. Code is required to fill in the text here, otherwise it will be a large section of content squeezed together.