?Amazon’s “Overseas Shopping” Store
Amazon’s “Overseas Shopping” store provides Chinese overseas shopping services for domestic consumers. Its products include clothing, home furnishings, mother and baby, electronics, health care, catering, etc. fields, and ensures that all products are from Amazon America, providing consumers in China with high-quality, low-price, convenient and efficient one-stop overseas shopping experience, and what is supported by this is Amazon’s strong global procurement and distribution capabilities.
?JD Global Shopping
The “National Pavilion” launched on JD Global Shopping flagship store allows users to choose the products they need according to region, and provides consumers with rich regional characteristics. products to meet the needs of consumers, and to ensure the quality of the products and after-sales service, so that consumers can avoid many worries of the previous overseas shopping model.
?Amazon VS JD.com: Daily price marketing and promotion emails
Amazon’s email marketing developed earlier and invested a lot of resources in email marketing. It has now established a very complete email system marketing system. The email content covers product promotion, customer review collection, product after-sales service, etc., and the application of big data analysis technology for precision marketing also gives Amazon’s email marketing a huge advantage.
Sending product promotion and discount promotional emails to users has also been JD.com’s long-standing marketing strategy. After JD.com accumulated huge user data through long-term operations, it also began to implement precision marketing, promoting products of interest to users based on their search habits, hobbies, occupations, etc. Moreover, JD.com is also trying to push highly cost-effective products to users in emails as holiday blessings to enhance the humanized experience of email marketing.
?Amazon VS JD.com: Clever and creative special emails
The creative design of email marketing is an important aspect to measure the ability of marketers, especially in daily life when marketers try to take advantage of the current situation By combining current hot topics with your own creativity, you can tap into users’ potential needs and increase their desire to pay, thereby making email marketing bring huge benefits to your company.
For example, JD.com launched the “Valentine’s Day Customized Flowers” special email during Valentine’s Day, which impressed the majority of consumers; Amazon’s “Global Top Products Top List” special email also generated good results Effect.