The product details page records all information about the product and is also the decisive position to determine whether the seller’s product will be purchased by consumers. A complete and high-quality product details page will increase the conversion rate of the product and enable the product to occupy an advantageous position in the market competition process. Therefore, a thorough understanding of the product details page will be beneficial to our later operations and facilitate the operators to master the operation method purposefully.
1. Product pictures
Product pictures are the most intuitive information for buyers to understand the product. A good set of product main pictures and product attachments can directly encourage consumers to place an order. impulse. Especially for some sellers who have not registered their brand, when they cannot upload an A+ page, this set of product images is equivalent to a small A+ page.
9 product pictures can be uploaded in the background, but only 7 are displayed in the computer frontend, of which the seventh picture can be a picture or a video. The mobile version only displays the first 6 product images. Whether it is on mobile or computer, Amazon has strict requirements for the first main image, which must be with a white background and cannot have copywriting.
2. Product video
After the product has been brand-registered, you can upload the video, which can not only improve the conversion rate of the product, but also reduce the after-sales service time of the product. Because the content expressed in the video is more comprehensive and clear, it will reduce consumers’ misunderstandings about the product. At the same time, products with videos will have more traffic channels.
3. Product title
The product title generally only displays about 110 characters on the search results page. When entering the product details page, all 200 characters will be displayed.
4. Brand
The “Brand” under the title can explain the brand of the product, showing No Brand, Generic Brands, Generic, NA, NB, N C means these products are unbranded. And even if some products display the brand name, they may not necessarily have undergone brand registration. They may only have applied for a brand whitelist.
5. Number of reviews
The number of reviews. In the past, the Amazon system displayed reviews. After the system update, it now displays ratings. What it represents is how many buyers have evaluated the product.