AliExpress’s marketing is mainly to introduce traffic. How to get traffic into the store is the biggest problem. There are two types of traffic, one is free and the other is paid. For beginners, you can start with free people.
The most important and effective way to attract free traffic is the setting and optimization of keywords and titles. This is the largest population for free traffic. The second is AliExpress category setting. Accurate category setting will bring unexpected traffic and related fund income. There is also a huge amount of free traffic, which comes from platform activities. It is very targeted and has a lot of traffic. Sometimes your product may appear on the homepage or on the channel homepage. Another way is to use off-site social network service (SNS), which will also have good results.
There are many customers in SNS. Assume that a customer has 1,000 friends in his SNS account. Then when he posts a piece of product information he likes, the information will be received by 1,000 people at the same time. If If 20% of these 1,000 friends forward this product information, the audience of the product will be 1,000 +200 +N, because the forwarding of these 200 friends will attract a large audience. This is the ladder effect in SNS. If AliExpress sellers make good use of the SNS platform, it will help create a professional reputation and good communication effects, attract more customers to AliExpress stores, and at the same time quickly increase store sales.
There are many types of SNS websites, including simple text sharing, video sharing and picture sharing. There are many websites where the information has a “share to” button, which can be shared on SNS. . We can use the search box provided by SNS to search for what content customers have shared. The reason why customers share this content is because they like such content. In the same way, it can be seen that the products shared by customers must have their highlights and attract foreign customers. Therefore, based on the products we sell, we can search for products that customers like and follow on the SNS platform, and we can learn about the preferences of our customers. Also, you can learn about their feedback and love for the new product. At the same time, we can also use social networks to understand what groups customers have joined, which groups customers will pay attention to before, during and after sales, which types of products are popular among customers, and what kind of groups customers will pay attention to before and during sales. , What kind of demands do after-sales customers have? The following is a detailed introduction to the application of SNS in the countries where the main buyers on the AliExpress platform are located, taking Brazil as an example.
(1) Brazilians’ use of SNS. Brazilians are very fond of SNS. From the following three points, we can see how active Brazilians are in SNS. (1) Local use of SNS in Brazil. frequency.
The top five countries in the world for SNS usage frequency are Argentina, Brazil, Russia, Thailand, and Turkey. Brazil is the second most active country on social networks, well above the world average.
(2) Several major SNS promotion methods in Brazil.
As can be seen from Figure 12-2, Brazilians are involved in many social networking methods, among which Facebook and YouTube account for about 80% of the market, as well as Instagram, Modait, etc.
(3) Application Case-Netshoes
Netshoes, Brazil’s largest sports e-commerce company, has done a good job on YouTube, attracting many followers on YouTube, and has customized Brand channel. Therefore, it is very helpful for stores that sell related fashion clothing, shoes and other products to follow YouTube to attract traffic.
2. Introduction to Brazilian social networks Facebook, Youtube, Instagram and Modait
(1) Facebook.
The Facebook public page of AliExpress Brazil has a group buying population, which can recommend platform activities, excellent sellers and display buyer shows (reply to buyer shows, and share good ones); sellers can also Add friends in the Fans display on your Page.
As a seller’s public page, you can promote it by setting an introduction, uploading photos, and setting clear theme marketing content; there are also sharing event marketing, and buyer show interactive marketing.
(2) YouTube.
YouTube is the largest video source and the second largest search engine in Brazil, with a coverage rate of 71%. Many Brazilian retailers target YouTube homepage visitors, meaning reaching 24 million users in a day with your brand message. At the same time, well-known Brazilian teams also have a high level of participation in YouTube, which is very guiding for Brazil, a football kingdom.
3) Instagram
Photo marketing on Instagram is also a very good channel. You can take real photos of some of your good products, and you can also guide buyers to conduct buyer shows. .
(4) Modait.
Brazilians are open-minded and love to share. They like to read other people’s purchase reviews and buy clothes recommended by friends. Modait is a platform for information flow sharing in Brazil.
3. SNS promotion skills
SNS promotion requires a certain amount of energy to operate and pays attention to some skills. Here are a few tips for sellers’ reference.
(1) Add friend skills.
Introduce friends by purchasing mailboxes on the market; purchase products from celebrity fan stores and share the products to strengthen the influence of your own account; and exchange accounts of the same magnitude with friends.
(2) Phased promotion.
The phased promotion is divided into four stages.
In the early stage of store launch: increase the number of visits and promote conversions.
Store growth period: Summarize various channels and traffic with the goal of increasing conversion rate.
Store stability period: stable sales (the product itself has a natural life cycle and sales will decrease).
Store breakthrough period: break through bottlenecks and increase sales.
(3) Promotion of key products.
Since orders greater than $100 determine store sales, website advertising and marketing should focus on customers and potential customers with orders greater than $100. SNS + CRM marketing, add old customers with more than 100 US dollars to the SNS group, increase user stickiness, and play a key role in the previous stage promotion.
(4) Promote via Twitter.
Twitter is a social network and microblogging service website. It is one of the ten most visited websites on the global Internet and is a typical application of microblogging. It allows users to send their latest updates and thoughts as text messages to mobile phones and personalized website groups, rather than just to individuals.
Twitter is a popular social network and microblogging service website that allows users to publish (tweet) their latest developments and thoughts in the form of short messages (tweets) on mobile phones. Can be bound to IM (instant messaging software). All Twitter messages are limited to 140 characters. In 2006, 0bvious, a start-up company founded by Evan Williams, the pioneering founder of blogging technology, launched a large microblogging service. In its initial stages, the service was just for sending text messages to friends’ phones.
In February 2012, Twitter said it had the ability to implement online content filtering for different countries and regions, which attracted attention. In October, Twitter acquired Cabana, a US mobile application development tool manufacturer.
In September 2013, Twitter held its initial public offering. On November 7, Twitter stock was listed on the New York Stock Exchange, opening at $45.1, a 73.46% increase from the issue price, and its current market value is close to $40 billion.
On March 7, 2014, Twitter paid US$36 million to acquire 900 IBM patents, ending the patent dispute between the two parties.
How to use Twitter:
To use Twitter for foreign trade promotion, you must first register a Twitter account. Currently, this website cannot be accessed in China. You can access it using a VPN.
To follow more people in the shortest time, you can use the foreign free Twitter tool Twittr Adder to enter your Twitter account and password, and you can follow 20 friends at once. You can open multiple windows at the same time to follow more people. For example, if you open 5 windows at a time, you will follow 100 people in one round, and you can follow 1,000 people in 10 rounds a day. Even if only 100 people follow you in turn, thousands of people will follow you in a month.
Twitter marketing can also use the celebrity effect to attract fans. You can find celebrities on foreign Twitter, such as Ladygaga, and reply as soon as she posts a message on Twitter. Many people will reply later, and you will be ranked first. In front of you, many people will click to see you. Every time you are in front, many people will follow you.
Use Twitter’s search feature. Now Twitter’s internal search results are ranked according to time. As long as you are up-to-date and have related keywords, you will be ranked at the front. If you are constantly updating around a keyword, you will be ranked at the front of Twitter searches. In addition, Google search results have begun to integrate Twitter results. In this case, as long as Twitter is up to date and contains keywords, before others have updated it, you will be ranked first in Twitter and will also be displayed on the Google homepage.
Twitter represents real-time search, and Google will take real-time search results into account.
Activities can be launched on Twitter. The activity must be able to attract Twitter users and get them to participate enthusiastically. To attract them, the most practical way is to provide certain rewards. Of course, material rewards are the best.
Increase AliExpress order volume through SNS
(1) Adapt to the characteristics of the platform.
Each platform has its own characteristics and shortcomings. We should not always think about “what can I do on this platform”, but “what can everyone do here”. Learn to summarize users’ behavioral habits and try to create an activity that interests them to attract them.
(2) Humanized thinking.
Social platforms are originally a gathering place for people, so we should adopt a humanistic way of thinking here, try to solve users’ practical problems, and publish content that is close to users, rather than coldly asking users to forward what content they have. To truly meet the needs of users, this can be considered a successful Twitter marketing.
(3) Face customers’ opinions head-on.
Everyone has an equal right to speak in social media, and everyone’s perspective on an issue cannot be the same. Perhaps when carrying out Twitter marketing, there must be people who dare to face customer opinions. courage.
At this stage, Twitter’s user base is close to 200 million people. Carrying out Twitter marketing, an SNS marketing method, can bring traffic to your website other than SEO promotion, increase the diversity of website traffic, and reduce website operations. It can also bring community interaction and reputation to the website, increase target users’ trust in the website, and improve the overall conversion rate of the website.