Many sellers have some misunderstandings when selecting products, such as based on their own interests and hobbies, or products recommended by suppliers, low-priced products, etc. These are not scientific product selection methods and often lead to losses.
As an AliExpress seller, in the process of daily operations, you must find the correct product selection method in the data in the background data, such as discovering business opportunities.
(1) No one has it but I have it: Find a blue ocean product line (or a blue ocean category in a red ocean industry) with relatively small platform competition.
(2) People are good and we are good: optimize product information display, strictly control quality, and build good reputation
(3) People are good and we are special: special products, even small needs are big market.
Product selection channels can be divided into online product selection and offline product selection according to online and offline.
1. Offline product selection
1. Cross-border shipping model
The “shipping model” will not be introduced here. Cross-border shipping model The advantages and disadvantages of the e-commerce “dropshipping model” are explained here through a real case. When Jucy, a college student, started a cross-border e-commerce business, she found a supplier’s products through an acquaintance and chose the Alibaba AliExpress platform to cross-border e-commerce. For cross-border entrepreneurship, we decorate the store through the product data package provided by the supplier, and invest a lot of time and energy in the page description. In the actual operation process of the store, because it is a cross-border dropshipping with zero investment, and this supplier has no investment in the product. The lack of understanding resulted in the seller’s service being poor, customer complaints being relatively high, and even several negative reviews. In the end, because Jucy’s sales performance was mediocre, the supplier’s delivery cooperation became worse and worse, even to the point where Finally, the supplier unilaterally proposed to terminate cooperation with Jucy. This puts the cross-border newcomer Jucy in a dilemma. If he chooses a new supplier again, the time and energy he spent on the store’s early photos and product descriptions will be in vain.
2. Wholesale purchase model
The advantages of the wholesale purchase model compared to the 0 yuan threshold dropshipping model are that first of all, you can use actual purchase orders to get better prices and services. After all, capital has been invested, and suppliers will attach great importance to it. For newcomers to cross-border e-commerce, it is recommended that they sign a contract when choosing a supplier. Nowadays, purchases are made through online Alipay, but because choosing a cross-border e-commerce supplier is Long-term and stable cooperation has many rules, including after-sales service, intellectual property rights, delivery speed, etc., which should be reflected in the contract terms. In case of future disputes, there will be contracts as evidence. For a newcomer to foreign trade, the initial wholesale purchase does not need to be particularly large. Generally, a few thousand yuan of goods is enough. The benefits of small wholesale purchases are not only to formally establish a long-term business relationship with the supplier, but also to It is the understanding of product knowledge and the preliminary judgment of product quality. My advice to newcomers to cross-border e-commerce is that the after-sales costs of cross-border e-commerce are very high. You must personally test and experience the products sold in your own cross-border stores. After placing a test order of several thousand yuan, you must have the supplier’s samples tested. . Cross-border e-commerce after-sales issues must be resolved before sales, and products with disputed product quality will not be sold. The reputation and evaluation of customers are most important when a new cross-border e-commerce store opens. By choosing a small wholesale purchase, the seller can control the logistics, the delivery speed is fast, and the cross-border packaging is rigorous and careful, which lays the foundation for the growth of a cross-border store.
3. OEM and order manufacturing models of cross-border e-commerce
In fact, this point of view has been mentioned in many occasions and articles. In 2016, cross-border e-commerce has really entered the market. In the 3.0 era, cross-border e-commerce has experienced low-price competition in the early years. The core competition of cross-border e-commerce in 2016 is “brand”, “personalization”, “customization” and “creativity”, so for those who are truly powerful Cross-border e-commerce entrepreneurs, if their financial strength is strong enough, can choose OEM suppliers, and use their own professional market research data to let the suppliers produce and design products with unique characteristics for cross-border stores, truly improving cross-border stores. taste and market competitiveness. In fact, there is a view that cross-border e-commerce low-price competition is definitely a dead end. Overseas customers who choose cross-border products will definitely not blindly pursue low prices, especially in 2016, after experiencing the reckless development of low-price models in previous years. It is slowly being replaced by branded goods. If you choose to start a cross-border e-commerce business, choose brand processing from the beginning. The road to cross-border e-commerce will go further and be more lasting. Of course, this prerequisite is to have certain capital strength. .