Practice Objectives
Ability Objectives
Be able to prepare relevant materials and basic information for Wish platform store registration
Be able to complete Wish platform store registration and obtain platform approval
Knowledge Objectives
Understand the characteristics of the Wish platform
Be familiar with the regulations and requirements for Wish platform store registration
Be familiar with the Wish platform store registration process and real-name authentication operation
Operation Tasks
Zhang Yue, an operations specialist of Hangzhou Yuanchuang E-commerce Co., Ltd., is preparing to apply for two Wish stores on the cross-border mobile e-commerce platform Wish for the company as an individual and a company.
Task 1: Register a Wish store as Hangzhou Yuanchuang E-commerce Co., Ltd.
Task 2: Register a Wish store as Zhang Yue.
Operation Guide
1. Prepare materials
1) Materials required for individual registration
(1) Personal email address.
(2) A color photo of the individual holding the original ID card and A4 white paper, with the office as the background.
(3) Personal bank account.
2) Materials required for company registration
(1) Company or personal email address.
(2) A color photo of the company’s business license, which must be clear, complete and not post-processed (less than 3 MB).
(3) A color photo of the company’s legal representative holding the original ID card and A4 white paper, with the office as the background.
2. Registration process and real-name authentication operation
The operating systems applicable to PCs include Windows XP, Windows 7, and Windows 10. Use Google, 360 Speed Browser, 2345 Accelerated Browser 8.8, etc. to perform the operation.
1) Registration operation
(1) Log in to china-merchant.wish.com, enter the Wish merchant platform registration page, and click the “Open a store now” button.
(2) Enter the “Start Creating Your Wish Store” page. Select “Chinese” in the language bar in the upper right corner of the page; enter the registered email address (usually QQ email address), which is the username for logging in to the account; enter the login password, which must be no less than 7 characters and contain letters, numbers and symbols, such as “beginning180112@uk”, and enter the login password again; enter the mobile phone number; enter the image verification code, which is the image verification code displayed on the right side of the input box; enter the SMS verification code; and click the “Create Store” button.
(3) Enter the “Wish and Merchant Agreement” page, check “I have read and understood all the above terms”, and then click the “Agree to the Selected Terms” button.
(4) Wish will send a verification email to the email address used when registering. Click “Check Email Now”.
(5) Check your email and you will receive an email. Click the “Confirm Email” button or the URL (website link) to jump directly to the merchant backend.
(6) After the previous step is completed, go directly to the merchant backend and enter the “Tell us more about you” page.
Enter the store name. The store name cannot contain the word “Wish”. Once the store name is determined, it cannot be changed. Then enter the last name and first name, as well as the country, province, city, street address and zip code. Click the “Next Page” button to continue the registration process.
(7) Enter the real-name authentication page.
2) Real-name authentication operation
(1) Personal real-name authentication operation.
① Enter the “Personal Account Real-Name Verification” page and enter your personal ID number.
② After the previous step is completed, click the “Start Authentication” button to enter the authentication page.
③ Upload a photo for the personal account real-name verification.
④ Click the “Next Page” button to enter the payment platform selection page.
(2) Company real-name authentication operation.
① Enter the “Corporate Account Real-Name Verification” page and upload the information.
Tips:
(a) When taking photos, you should use a digital camera or a mobile phone with a camera pixel of 5 million or more (do not use the beauty function).
(b) The clarity and file size of the photo (within 3 MB) will affect your real-name authentication, so please choose the photo-taking tool carefully.
(c) The entire authentication process takes 15 minutes.
②Click the “Next Page” button to enter the payment platform selection page.
3) Complete the registration
(1) Select the payment method.
(2) Submit for review.
(3) After the registration is successful, Wish will send a notification to your email address.
Knowledge link
1. Understanding of Wish platform
Wish platform is from the United States. It was founded in 2011 and officially launched in 2013. Its predecessor was an app focusing on social information communication. Later, it transformed and joined the e-commerce field and became a shopping software focusing on mobile terminals. It is a mobile app based on big data. It weakens the search concept of traditional cross-border e-commerce platforms and does not adopt any form of paid traffic distribution. It adopts a “waterfall flow” push method, based on the user’s Facebook browsing history information, and analyzes the customer’s browsing habits and interests through background data, so as to push targeted personalized products to customers, that is, Facebook + push = Wish.
2. Wish Account Registration Policy
(1) All information provided during the registration process must be true, complete and accurate, otherwise the registration will fail or the account will be suspended.
(2) Each entity can only apply for one Wish account, an individual user can only apply for one account per ID, and each company can only apply for one corporate account. If the same entity has multiple accounts, all of them may be suspended.
(3) Temporary ID cards cannot be used for registration.
(4) Individual business owners cannot register corporate stores. Individual business owners are individual merchants and should apply according to the individual registration process.
(5) The Wish registered identity information may not be consistent with the payment recipient information, but it must be guaranteed that the payment can be accurately received.
3. Procedure for upgrading a Wish personal store to a corporate store
The Wish merchant platform has two types of stores: personal stores and corporate stores. Wish only allows one entity to register one store. In other words, if the legal representative has registered a Wish personal store, then he can only change his store type to a corporate store by upgrading, and cannot own both personal and corporate stores at the same time. If you want to upgrade your store, you should first contact your account manager in the merchant backend (the email displayed in your backend is merchant_support@wish.com) or contact “Customer Service Xiaozhi” to submit relevant qualification certificates and wait for review.
The information to be submitted includes:
(1) Registration email address, your user name, your QQ number, name of the store legal representative, store legal representative ID number, company name and business license registration number.
(2) Business license, tax registration certificate and a photo of the legal representative holding his/her ID card (all must be original color photos, scanned copies are invalid). When uploading the Hong Kong company qualifications, the business license column must provide photos of the CR certificate and NC1 (share capital and founder page). The CR certificate and NC1 must be taken in the same photo. Provide a photo of the business registration certificate in the tax registration certificate column.
(3) If the information of the legal person is different from that of the original registrant of the account, please also provide a photo of the original registrant holding his/her ID card and the current company business license (in one photo).
4. Website transaction amount
When the user clicks Buy Now and confirms that it is correct, or the auction is successful and confirmed (regardless of whether the user pays the third-party payment platform; or the user successfully applies for a refund after the payment to the third-party payment platform is successful), both of the above situations will be recorded in the website transaction amount (Gross Merchandise Volume, GMV).
GMV= Sales Volume + Cancelled Order Amount + Rejected Order Amount + Returned Order Amount
From the above formula, we can see that GMV actually includes the paid part and the unpaid part, including the transaction amount of other virtual transactions such as canceled orders, rejected orders, returned orders, and fake orders.
GMV-Customer Returns-Cash Coupons-VAT and Surcharges + Delivery Fees Charged to Customers=Net Website Transaction Amount (Net GMV)
Net GMV=Net Revenue (Net Revenue, Merchandise Sales)
Or
Net GMV-Corresponding Payables to 3rd Party Merchants = Net Revenue
5.CR Certificate and NC1 Share Capital and Founder Page
Companies Registry is the Company Registry of the Government of the Hong Kong Special Administrative Region of the People’s Republic of China. The Hong Kong CR certificate is equivalent to a business license. NC1 is a form filled out by an individual or enterprise when registering a company in Hong Kong, which includes the share capital and founder page, which contains all the company’s information.
Professional Terms
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Operation Practice
Register and open a store on the Wish platform as an individual.