Off-site product selection refers to product selection outside the Lazada platform through other cross-border e-commerce platforms, industry websites, social media and other channels.
1. Product selection through other cross-border e-commerce platforms
When merchants want to know whether their products can be sold well on the Lazada platform, or want to know which products in this category have higher sales, they can refer to the hot sales of similar products on other cross-border e-commerce platforms to make judgments. You can enter the corresponding keywords (take “women fashion shoes” as an example) in the search box on the front desk of the AliExpress platform, and then sort by “Orders” in descending order in the search interface to get the hot sales of “women fashion shoes” on the AliExpress platform. Merchants can also click on a specific product to see the number of Southeast Asian buyers’ comments in the buyer’s evaluation under this product. If the number is relatively large, then the merchant can select the same or similar products of this product and upload them to their own Lazada store.
2. Product selection through auxiliary websites
In addition to referring to other cross-border e-commerce platforms for product selection, merchants can also use auxiliary websites to select products. For example, if merchants want to know which products are hot-selling on independent websites (sellers’ own sales websites built through third-party website building tools), they can use some auxiliary websites to find out. Merchants can go to the official website of Broadview (www.broadview.com.cn/40211) and find the “auxiliary product selection website”. On this website, merchants can filter out the independent website URLs with the highest number of views under each keyword, and then go to the corresponding website to browse which products are hot-selling and then develop similar products and upload them to their own Lazada stores.
The specific operation process is as follows:
(1) Enter the product name (keyword) in the search box and click the search button.
(2) Click “Domain” on the left side of the search results to enter these independent websites with a large number of visitors.
(3) Find the hot-selling products on these websites and develop similar products.
3. Product selection through industry or trend websites
Product selection through industry or trend websites means finding some websites of related industries, or some websites that publish trend trends, browsing them, discovering the latest hot dynamics, popular trends, trend elements, etc. of related industries, and adding them to their own product development plans. For example, merchants in the fashion and clothing categories can find the links in “Fashion and clothing category selection website” and “Mother and baby category selection website” on the official website of Broadview (www.broadview.com.cn/40211) for product selection reference.
4. Product selection on social media platforms (SNS)
Product selection on social media platforms (SNS) means following some bloggers or Internet celebrities (experts) in related industries on social media platforms. They often publish some product reviews and recommendations, and because these bloggers or Internet celebrities (experts) have many fans, the products they recommend are often searched and snapped up by fans. If your own store can upload similar products, you can get this part of traffic.
It is recommended that merchants focus on social media platforms with many active users such as YouTube, Facebook, Instagram and TikTok. Taking YouTube as an example, when you enter the keyword “Sneaker” in the search box, you can get the related videos posted by different bloggers in the picture below. Merchants can then focus on releasing products similar to those in the videos in their own stores.
Tips for selecting products on domestic purchasing websites
Regarding the selection of products on domestic purchasing websites, it is recommended that you give priority to using Alibaba’s 1688 website for product selection, because the 1688 website has a cross-border supply channel and a large number of professional merchants supplying cross-border e-commerce merchants. The specific product selection process is as follows:
(1) Enter the 1688 website and click on the “Cross-border Supply” link.
(2) Enter keywords and select relevant filtering conditions to obtain relevant products suitable for uploading on cross-border e-commerce platforms.
Merchants can communicate and negotiate with these sellers on 1688, determine the purchasing relationship, and then upload the products to their own Lazada stores.