Vietnam is located in the eastern part of the Indochina Peninsula in Southeast Asia, bordering Guangxi and Yunnan in China to the north, Laos and Cambodia to the west, and has a long and narrow territory.
Vietnam has a large population and a very large market. Vietnam’s urbanization is developing very rapidly, and the Internet knowledge penetration rate is high. Vietnamese netizens spend an average of more than 3 hours online every day. Vietnam’s geographical advantage is that it is adjacent to China, with fast logistics and high efficiency. Vietnam’s light industry is relatively backward, and there is a great demand for small commodities.
In recent years, the top-level cooperation between China and Vietnam has given Chinese companies a considerable advantage in the global competition in the Vietnamese market. Coupled with Vietnam’s superior geographical location adjacent to China, it also makes it easy for Chinese companies to “graft” their supply chain advantages to Vietnam.
According to statistics, among Vietnam’s e-commerce platforms, in addition to Lazada, Tiki, Sendo, The Gioi DiDong, etc. are also very popular.
1. Tiki
Tiki is the second largest e-commerce trading platform in Vietnam after Lazada. Unlike Lazada, Tiki is a local e-commerce platform in Vietnam. Tiki has a good reputation among Vietnamese consumers. Among all e-commerce platforms in Vietnam, it has the lowest return rate and the highest customer satisfaction. Tiki currently does not charge a store opening fee, but will charge corresponding commissions according to different categories, such as 4% (non-electronic products) or 8% (electronic products) for cross-border merchants.
2. Sendo
Sendo was established in 2012 and currently has more than 300,000 sellers, providing e-commerce products in more than 29 categories to about 10 million customers across Vietnam. Sendo focuses not only on first-tier cities but also on undeveloped second-tier cities. Sendo has launched SenMall, which is similar to Tmall in China. All products posted on SenMal must undergo strict review and must provide relevant licenses and documents required by law. Therefore, when consumers buy products on SenMall, they can fully ensure product quality and enjoy a good service experience.
3. The Gioi Di Dong
The Gioi Di Dong was established in 2004 and is the largest local mobile phone retail brand platform. In addition to the online e-commerce platform, The GioiDiDong also owns several mobile phone chain stores and several large consumer electronics stores.