In the daily advertising of Amazon sellers, it is necessary to analyze the advertising data. In addition to viewing the visible data in the background, it is also necessary to analyze by downloading the advertising data. Only after continuous and careful analysis can sellers obtain useful information from it and optimize the advertising in place, rather than staying on the surface.
There are three main types of CPC advertising on Amazon: product promotion, brand promotion and display promotion. The latter two types of advertising can only be done by sellers with brand registration. The following mainly talks about the data analysis report of product promotion advertising commonly used by Amazon sellers.
1. Search term report
This report shows brand owners how buyers of the website generally find their products and competitors’ products in the Amazon mall, including the relevant search heat, click sharing and conversion rate sharing of each product.
Function: It can obtain the keywords searched by users and understand the purchasing habits of buyers.
2. Promoted product report
This can also be called a variant report. It is mainly when sellers put different variants of the same product in the same ad group, the advertising effects of different SKUs will be seen.
Function: You can take a look at the outstanding changes, or you want to focus on analyzing a single SKU.
3. Ad Position Report
This is a report on the placement of product promotion ads. Everyone knows that there are required ad positions on Amazon’s search page. Through this advertising report, it can help analyze which products are suitable for this type of product to get greater benefits.
Function: By analyzing the reported data, you can lower or increase the quotation, adjust the ad position, and find an ad suitable for the seller.
4. Report on Purchased Goods
As the name suggests, you can count the orders of products. This report is different from the report on promoted products. It is related to other products that have not been advertised.
5. Check the effect report by time
Sellers can view the clicks and consumption in each time period in this report, and query and analyze whether the number of clicks is normal.
The above is a detailed explanation of the Amazon product promotion advertising analysis report compiled by the editor. I hope it will be helpful to you.