Southeast Asia is located in the southeast of Asia, including the Indochina Peninsula and the Malay Archipelago. The Indochina Peninsula is named because it is located south of China, and the elongated part in the south is called the Malay Peninsula. The Malay Archipelago is scattered in the vast sea between the Pacific Ocean and the Indian Ocean. It is the largest archipelago in the world, with more than 20,000 islands belonging to Indonesia, Malaysia, East Timor, Brunei and the Philippines. There are 11 countries in Southeast Asia: Vietnam, Cambodia, Laos, Thailand, Malaysia, Myanmar, Singapore, the Philippines, Indonesia, Brunei and East Timor. Among them, the countries with relatively good e-commerce development include Vietnam, Thailand, Malaysia, Singapore, Indonesia and the Philippines.

Most of the countries in Southeast Asia have their own languages. For example, Thais use Thai, Vietnamese use Vietnamese, Malaysians use Malay, Singaporeans use a wide range of languages, including Chinese, Malay, Tamil and English, Filipinos use Tagalog and English, and Indonesians use Indonesian. In recent years, Southeast Asian countries have developed rapidly. At the same time, China and Southeast Asia have increasingly close exchanges and cooperation in politics, economy, education and culture. More and more organizations or individuals have entered Southeast Asia in different forms, but we need to understand it more deeply. Let us learn more about Southeast Asia, especially its economic situation, e-commerce market development policies, e-commerce market and characteristics.

Promotion of relevant national policies

In recent years, Southeast Asian countries have developed into one of the main areas of China’s trade cooperation. With the continuous advancement of relevant national policies, China’s trade cooperation with Southeast Asia and its neighboring countries has achieved fruitful results. The trade field has gradually expanded, the structure has been further optimized, and new growth points have continued to emerge, which has created a golden opportunity for Chinese companies to expand overseas markets.

Promotion of the China-ASEAN Free Trade Area

2020 marks the 29th anniversary of the establishment of dialogue relations between China and ASEAN. Over the past 29 years, the areas of cooperation between the two sides have been continuously expanded and the level has been increasingly improved. Especially after the full completion of the China-ASEAN Free Trade Area in 2010 and the establishment of the China (Guangxi) Free Trade Area in 2019, the construction of the free trade zone, under the guidance of the principles of consultation, co-construction and sharing, has fully met the internal needs of China and ASEAN countries, and will greatly promote the economic and trade exchanges between China and ASEAN, and promote the flow of materials, capital and information between China and ASEAN countries, etc., and play a positive role in promoting the development of the Southeast Asian e-commerce market. In 2020, trade exchanges between China and ASEAN will be closer, and ASEAN has become China’s largest trading partner.