If sellers want to operate safely on the OZON platform, they must first be familiar with the platform’s policy advantages, take advantage of the platform’s own policy advantages, and avoid pitfalls, so that they can gain a firm foothold on the OZON platform.
1. OZON platform rules
Submit information about sellers, products and services, and the content must be complete, up-to-date and true.
When communicating with other e-commerce platform participants, you should abide by the rules of business communication.
Try not to create multiple personal accounts.
You cannot use compliance methods to change your own or other sellers’ buyer reviews and ratings, as well as overall reviews.
It is prohibited to encourage buyers to shop on other websites.
You may not contact buyers privately in other ways provided by the platform.
You may not disclose buyers’ personal information and other buyer information obtained during the sales process.
2. Reliability of seller information
You must ensure the accuracy of seller information. If you change the relevant information, you must promptly provide the modified company name, location, registered address or detailed information to OZON officials, and provide information such as the initiation of reorganization, liquidation or bankruptcy procedures.
Buyers should not be misled, and the names, inventory, nature, ingredients, uses and consequences of the published goods or services should be described truthfully.
3. Fair competition
Sellers on each platform should compete equally and are prohibited from engaging in malicious behavior that damages fair competition, including:
Duplicate product ranges in personal accounts.
Personal accounts appear and product categories overlap.
Discounts, payments, gifts and other special conditions encourage buyers to actively evaluate products, including the participation of third parties.
Discounts, payments, gifts and other special terms encourage buyers to buy on third-party websites.
Maliciously rating and reviewing other sellers’ products through deceptive means, including the participation of third parties.
Reserving other sellers’ inventory.
Maliciously placing orders in the stores of peer sellers and then canceling or returning the orders.
In addition to these, any unfair behavior that damages market competition is not allowed.
Each cross-border e-commerce platform has different policies and regulations. For cross-border buyers, if they want to operate a cross-border e-commerce platform, they not only need to learn business skills, but also learn the rules and regulations of the platform. However, they should not cross the line. While ensuring the safety of their own store quality indicators, they should also think about how to operate, how to create hot products, and how to make money in the cross-border e-commerce market.