What is SEO?
SEO is the English full name of Search Engine Optimization, which is translated into Chinese as “search engine optimization”.
SEO is actually divided into three levels.
The first level is to get the top few core keywords and popular words, which is the understanding of SEO by most people, and to improve the inclusion and weight of search engines.
The second level is to make the website have a lot of inclusions in the search engine and obtain a large number of long-tail word channels every day.
The third level is to make your own brand words become popular words, which are significantly reflected in the index. When you reach this level, you don’t have to worry about the search engine blocking the website. For example, Taobao has actively blocked Baidu spiders for a long time, but there are millions of users who search from Baidu through brand words every day. At this time, you don’t have to worry about the algorithm changes of the search engine.
If you want to do SEO well, you must first optimize your website internally, then use Google analysis tools to understand users’ search habits, analyze customer needs, collect keywords that users often search, and finally promote it with the help of network channels. Ensure that content is king, promote persistently, let the website have more inclusions in search engines, and get more traffic
The most basic rule of SEO is to focus on users.
Google SEO can obtain huge traffic for free, so that brand products appear in the first place of search results, saving a lot of costs, and there is a chance to get more conversion rates. However, how to do Google SEO? There are many techniques to introduce about SE0 optimization, because the algorithm has been changing, and the corresponding optimization methods are also in the cycle of updating, eliminating, updating, and eliminating… The following is a summary of content marketing, keyword marketing, and web page optimization, which are almost never outdated.
1. Content marketing
Content marketing has always been the trend of SE0 optimization, and in terms of search engine algorithms, compared with websites that do not do content marketing, websites with blogs have 55% more views, which shows the importance of blogs.
2. Number of words in the article
The number of words in the article should be greater than 2,000 words as much as possible. According to data analysis, the number of words in the top ten blogs in keyword search rankings is greater than 2,000. This is not necessarily the case, but the more words and the more in-depth the articles are, the more information they can provide to readers, so they are also considered to be high-quality articles. The search engine algorithm also tends to pick out these high-quality articles with more than 2,000 words and list them in the first few keyword searches. This is not to force us to cram in so many words, but to create articles with more in-depth content.
3. Make good use of social media
The communication power of netizens is very considerable. In the early search engine algorithms, social media sharing was not valued. However, with the rise of social media and word-of-mouth marketing, search engine algorithms are gradually increasing the weight of social media sharing.
Therefore, when marketing blog content, linking more with social media and increasing the frequency of readers sharing articles to social media can indirectly help improve the ranking of web pages.
4. Make good use of hyperlinks
Articles with more hyperlinks are highly correlated with websites with high keyword searches. Make good use of hyperlinks to extend reading with other articles in your blog, and use the effect of extended reading to make each article add to each other. Of course, the article pointed to by the hyperlink must also be a high-quality article under the search engine algorithm. If the hyperlink is only used meaninglessly, it will be judged as useless junk information, which will reduce the ranking of keyword search.
5. Make good use of multimedia tools
If the whole article is just text, it will be relatively boring. If you can add a few pictures, it will relieve reading fatigue, or directly add videos to extend the user’s stay time. The longer the user reads, the more Google will think this is an excellent website. At the same time, spiders tend to look for articles with more pictures and more videos, because this means that these articles have the potential to become high-quality articles.
6. Keyword marketing
Keyword marketing occupies a pivotal position in SE0 optimization. There are many things to pay attention to from selecting keywords to burying keywords, and this is often the success or failure point of SE0 optimization. Choosing keywords is the same as writing a good article. You must first know who your readers are and what they need. Through this thinking logic, you can deduce what keywords they want. Only by finding out the keywords of potential customers can you find potential customers and thereby increase the conversion rate.
This is a huge project. It is not enough to rely on experience and conjecture alone. It also requires a lot of tools to do it, such as Google Ads mentioned above.
7. Carefully select the title
Without key content, only a gorgeous title on the surface will definitely lead to a low search ranking, so you must cleverly bury the best keywords you have selected in the title, which can effectively increase the probability of keywords being searched to the greatest extent.
In addition, keywords can also be added to the sub-description of the web page in a timely manner, which can also achieve similar effects.
8. Appropriately bury keywords
After arranging the keyword combination, you should then appropriately combine the keywords with blog content marketing and bury the selected keywords. In the basic search engine algorithm, there is a tendency to find web pages that are highly relevant to keyword searches. Using this basic principle, more keywords will help improve the high relevance of web pages. However, it should be noted that if keywords are used repeatedly and meaninglessly, this will be judged as invalid spam by the search engine, and will directly seriously lower the ranking of keyword searches.
9. Web page optimization
In addition to good content and keywords, the optimization of website architecture is also a very important part of SE0 optimization. The way search engines find web pages is based on algorithms. Therefore, following the algorithms, making your own website more convenient to be read by the algorithms can also improve the ranking of keyword searches.
10. Increase readability on mobile devices
Today is the era of mobile devices, and the use of the Internet is no longer limited to computers. In the design architecture of web pages, the design of computer web pages is different from that of mobile devices, and there are slight differences between mobile phones and tablets. Therefore, there is often a dilemma that web pages that can be opened normally on the computer cannot be smoothly presented on mobile devices. Therefore, it is necessary to optimize web pages for mobile devices, so that web pages can be optimized to match different mobile devices when opened, enhance the readability of web pages, increase the number of views on various mobile devices, and naturally improve the ranking of keyword searches.
11. Optimize web page architecture design
In SE0 optimization, the reading time of web pages is an important factor in determining the ranking of keyword searches. As mentioned above, search engines have their own set of algorithms for reading websites, so if the web page architecture design can be done in the way required by the search engine, the web page reading time can be effectively increased. In terms of architecture design, in addition to being designed by professional IT personnel, it can also be analyzed and optimized with related tools, such as Google’s Search ConsoleD.
Among the many Google SE0 optimization methods, returning to the most basic level is nothing more than user-oriented, making a high-quality, easy-to-read web page, and returning to user preferences, can improve the ranking of keyword searches and drive conversion rates. Therefore, when you think about how to optimize a website, you should not put yourself in the position of a webmaster, but in the position of a user, so that you can think of how to make a web page that satisfies users.
Finally, to sum up in one sentence: “User-oriented is the most basic rule of SE0 optimization!