For sellers who want to build a website, I suggest you think about a question first: What is the positioning of the website? Do you want to build a display-type independent website, or a website with good natural traffic functions? Or can it be understood that you hope that this website is only for product display, or can it have a Google natural SEO ranking?
The former is relatively simple, but if you want to build an independent website with Google’s natural SE0 ranking, you also need to have the following elements.
Domain name selection and registration.
1. Where to buy domain names?
There are many channels for purchasing domain names. After referring to the prices and settings of most purchased domain names, if you are buying a new domain name, it is recommended to buy a domain name at DynadoP, which is dozens of dollars cheaper than GoDaddy and others, and also provides free domain name privacy protection services.
2. How to choose a domain name?
To highlight the brand effect, it is best to use brand + general keywords as the domain name. For example, if ACS is the brand and LOCK is the product, then the domain name can be set to acslock.com.
(1) Try not to have numbers
(2) Try not to have hyphens “-“
(3) It is recommended not to pile up keywords. Keyword domain names have a certain effect on SE0, but the brand value will be obscured.
(4) Try to use com or NET, with com being the first choice.
If you still don’t know how to choose and confirm a suitable domain name, then use tools to generate domain names directly. You can choose to use NameMesh, Bust-a-nane, Domainr and other websites for assistance. After we enter keywords, they use big data to try to help us generate a list of possible suitable domain names, and then we can screen them ourselves.
Server selection.
1. What kind of server is suitable for sellers?
There are two common types of servers for foreign trade independent stations: virtual hosts and VPS.
The virtual host is easy to operate, provides fully mature automated management tools, and the high-configuration cloud virtual machine can fully support websites with general traffic. VPS requires you to install server control panels such as Pagoda, website building programs, and other slightly more complicated settings.
We can understand that VPS is a house you buy, every brick and tile belongs to you, and the independent IP address is our room number, but you have to decorate the house yourself. The virtual host is a rented house, which has no property rights. Every brick and tile belongs to the landlord, but the furniture and appliances are configured. We only need to place our own things and arrange them. Add an IP address, which means that people know that I am renting this house now and have a fixed address. If you don’t buy an independent IP, it’s like renting a bed in a room. Many people share this IP. For example, when searching for some IP addresses, occasionally many different websites will appear. For novices who want to build their own websites, the author recommends choosing “virtual host + independent IP”.
2. Server address selection
For independent sites in the Middle East, try to use foreign servers, no need to file, and foreign customers can access faster.
The computer room can be selected according to the location of the main customers. For example, if there are many customers in North America, then choose the American computer room. Generally speaking, the computer rooms on the west coast of the United States are better than those in the east. You can buy them at InMotion, BluehostD, etc.
3. WordPress (WP) theme template selection
If you choose to use WordPress to build a website, then the commonly used WordPress themes include Avada, BeTheme, Brige, RT-Theme 17~RT-Theme 20 and Eniold. These themes all provide a large number of website templates and corresponding theme plug-ins. Avada has a large user group and has a wealth of plug-ins that can construct various page styles and layouts. However, due to its complete functions, it will be more complicated to use, and it may be difficult for novices to operate. Considering the factors of easy optimization and lightweight, you may want to try Enfold-a simple, elegant and fast website building theme.
Note that the module elements of different themes are different. If you want to build your own website or try different themes, please first check and study the DEMO (template), plug-in configuration and function configuration of these themes, and choose the one that suits you best, so as not to waste too much time on exploration. Different themes may require different plug-ins for site optimization. Some themes can be purchased once and then shared by multiple sites.
4. Choice of theme DEMO
Basically, each theme will provide a large number of demonstration DEMOs for different industries and products. We should carefully observe and study these DEMOs according to our own industry and product characteristics to see which one is most suitable for our products and industries and meets the ideal layout and functions. Then, after importing the DEMO, make modifications based on the DEMO page. This will save a lot of time.
5. Choice of theme plug-ins
The essential plug-ins are as follows.
(1) Product release category: When releasing a product, it is impossible to create pages one by one. In this case, you can choose to copy and then change the relevant names and parameters. For example, Duplieate Post can provide the function of article duplication:
(2) SE0 optimization category: used to set SEO title, description and other information, such as A1l in One SEO Pack or Yoast SEO plug-ins
(3) Social category: convenient for customers to share on social media, such as ShareThis or theme built-in plug-ins.
(4) Message category: convenient for automatically sending customer messages and inquiries to email, such as Contact Form 7, NinjaForm and theme built-in plug-ins. Note that if you want to realize the function of automatically sending messages to email, different servers have different implementation methods. Some require additional plug-ins, while others do not. If the server we choose needs to install additional plug-ins to realize the automatic sending of messages and inquiries to email, you can choose to install Easy WP SMTP.
(5) Online chat category: used to receive customer information and chat in real time, such as Zendesk, WVhasApp, etc.
(6) Image optimization category: used to compress images and speed up websites, such as EWWW Image Optimizer and other plug-ins.
(7) Speed optimization: used for website cache, JS, CSS code optimization, such as W3 Total Cache, etc.
(8) Data backup: used to automatically back up the website regularly in case of emergency, such as UpdraftPlusBackup/Restore, etc.
(9) Traffic statistics: used to count the website’s access traffic, such as Jetpack by WordPress.com, etc. It should be noted that it is recommended to install only one of each type of plug-in, otherwise there will be conflicts. At the same time, it is recommended that you do not install other plug-ins whose functions you do not understand at will. Too many plug-ins will affect the speed of the website.
Other suggestions.
HTTPS is required and can be implemented for free.
Please set the fixed link in WP to Postname and set the pseudo-static on the server. Some servers will set it up automatically. Please remember to set the website language to English after the website is built. WP site optimization can be optimized through various plug-ins. In addition to the above suggestions, there are actually many other options. Due to the length of the article and the fact that we do not want to cause trouble for beginners, we only list some suggested options in the article.
Here, the author suggests that if you have orders and customers, are not short of funds, and want to have your own independent website and hope that this independent website will have good results, it is recommended to hire a professional outsourcing team to do it. However, before outsourcing, it is recommended that you have a general understanding of website building and SE0 so that you can better select the best outsourcing team that suits you.