Today’s brands need to tell stories, and the combination of blogs and content marketing is undoubtedly the best partner. You should find that independent sites with good rankings generally have a blog page, which usually contains some articles related to the website’s products. For example, if we are doing clothing products, we can write some articles about dressing and matching, and then recommend our own products in appropriate places.
It is very meaningful and necessary to put a secondary directory in the website, because search engines prefer text-based content, but most independent sites generally have more pictures and less text, and blog pages can just make up for this. However, it is not recommended that you focus entirely on this in the early stage, because it usually takes 3 to 6 months to get search engine rankings.
The author recommends that for blog content marketing, you must post some highly original articles. If your English writing skills are not good enough, it is best to ask foreign writers to write for you. The number of words in the article should be at least 1,500. In addition, do a good job of internal link construction, that is, we often see links to recommend other articles in an article. Slowly accumulate, and when there are more and more articles on the blog, the website’s search engine ranking will also get higher and higher.
Note that the published articles should be synchronized to various social platforms as much as possible. If others see that our articles are well written, they will also forward them. Even if no one interacts, continuous updates at least prove that our website is active. Blog drainage has the following advantages and methods:
1. Accurate positioning. The user groups who follow blogs usually have a clear positioning of their needs. They usually search for topics or products that interest them through keywords to gain a deeper understanding.
2. Output content. The best thing about blogs is that they can continuously output high-quality content, which not only attracts the attention of relevant people, but also attracts the attention of more people who are interested in the content, which invisibly increases a lot of users.
3. Rely on word of mouth. With the promotion of blog word of mouth, independent sites can help cultivate loyal users, improve user stickiness, and enhance risk tolerance.